Marketing Manager

Job Title
Marketing Manager
Job ID
Work From Home

Marketing Manager 

We are working on Marketing Manager with a natural/keto food company. These positions will be responsible for development and commercialization of end-to-end marketing strategies to drive sales and profit targets with a primary focus of base business, as well as support for new product launches. Must have experience in the CPG industry with small to mid-size food CPG companies.


Location: Remote



Job Responsibilities:

· Develop short and long-term marketing plans that incorporate a strong understanding of the products, marketplace, and consumer trends

· Partner cross departmentally with key business leaders to drive continuous improvement processes for the brand

· Provide data for understanding market gabs, and unmet consumer needs to drive base business growth, while advocating for opportunities for new innovation and product differentiation

· Implement learning from analytic resource to drive efficient and effective support programs for consumer awareness, trial, and engagement

· Coordinate marketing support planning with the Brand Manager of Innovation to develop new product roadmap and associated the consumer needs

· Manage brand architecture and protect brand equity

· Identify consumer appropriate marketing insight tools to unlock deeper consumer needs and identify white space opportunities

· Continue to stay current with knowledge of customers, category, and marketing trends, developments and best practices

· Lead efforts in new advertising development, packaging design and brand positioning

· Upholds and manages team participation in all Corporate Responsibility programming including recycling, social advocacy and volunteering opportunities



Required Skills/Qualifications:

· Bachelor’s Degree in marketing or related field, MBA preferred

· 4+ years of marketing experience in a food CPG environment

· Must have a few years of management experience

· Will have previous experience managing budgets, and working with outside agencies

· Past history developing marketing plans and commercialization

· Must have experience being involved in new product launches

· Ideally will have worked as an analyst early in career to have a clear understanding of a CPG food environment

· Should be comfortable with all MS applications, Excel, pivot tables, vlookups, and PowerPoint


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