Senior Digital Product & Customer Experience Lead

Job Title
Senior Digital Product & Customer Experience Lead
Job ID
Work Hybrid
Minneapolis,  MN 55413
Other Location

CLUTCH is a hybrid consultancy and agency focused on working with B2B companies that intend to grow and accelerate their businesses in the agriculture and food business sectors. We help our clients find opportunities and maximize potential from both their products and services by aligning strategy and market opportunity, marketing and sales initiatives and execution, and the skills of their customer-facing employees and partners. Our team and our clients are driven by growth and the constant pursuit of it. Learn more at


  • Authenticity

  • Curiosity

  • Self-assuredness 

  • Transparency

  • Empathy

Position Overview:
As a Digital Product & Customer Experience Lead, you will play a crucial role in overseeing and managing the successful execution of digital projects from conception to completion. As an individual with a discerning focus on user experience, robust collaboration skills, and outstanding stakeholder management capabilities, you will be instrumental in delivering cutting-edge solutions that enhance the overall customer experience. In this position, you will be empowered to conceive and cultivate features that captivate customers along their advertising-to-purchase journey. Your ability to influence decision-making is pivotal in guiding organizational choices, shaping strategies, and ensuring the alignment of actions with overarching goals. Strategically providing insights, advocating for informed and customer-led decisions, and fostering a culture where decisions are made with a comprehensive understanding of their impact.

  1. Digital Product Management:

    • Develop, scope, maintain, and monitor digital product deliverables, timelines and budgets.

    • Work with teams to develop, setup, and optimize digital workflows, marketing automations, processes, and applications within business requirements.

    • Enhance efficiencies throughout the teams, refining both the work processes and output quality.

    • Proactively addressing and escalating risks and issues affecting customers on a day-to-day basis will be a central responsibility, with a direct line of communication to management.

  2. Digital Experience Architect:

    • Developing experiences that forge meaningful connections with brands, ideas, and narratives across all digital channels.

    • Creating and mapping a digital experience across integrated customer journeys that evoke a sense of delight, surprise, and connection.

    • Leveraging the latest design trends, intuitive navigation, and strategic storytelling to leave a lasting impression on the audience.

    • Synthesizing feedback from CX surveys and owning the CX agenda for operations.

  3. Communication:

  • Providing context and meaning, clarifying the reasons behind a particular course of action, strategy, or initiative.

  • Breaking down complex concepts into digestible information, with a commitment to keeping customers, stakeholders, and leadership informed about the ever-evolving landscape of digital marketing.

  1. Collaborative:

    • Harnessing the collective potential of the workforce and creating a workplace where collaboration thrives.

    • Ensure that all teams comprehend their responsibilities and accountabilities and that they are executing their assignments with precision and proficiency to deliver on multi-channel, unified digital objectives.

    • Allocate resources effectively to achieve program goals within budgetary constraints.

  2. Adaptability:

    • Ability to adjust, evolve, and remain effective in the face of new challenges, unforeseen circumstances, or shifting priorities.

    • Demonstrates resiliency, and open-mindedness, and is quick to embrace new ideas or approaches.

    • Flexible in thinking, comfortable navigating ambiguity, and can seamlessly transition between different tasks or roles as needed.

  3. Inspirational Leadership:

    • Serve as a guide, ensuring individual expertise contributes to the collective understanding of marketing strategies, tools, and best practices.

    • Fostering an environment where continuous improvement and creative problem-solving are encouraged.


  • Bachelor’s degree in Computer Science, Marketing, Business Administration, Product Design, or a related field.

  • Minimum of 5 years of experience with product management, product development, and customer experience optimization for web products.

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