Campaign Operations Specialist
- Job Title
- Campaign Operations Specialist
- Job ID
- 27696758
- Work Hybrid
- Yes
- Location
- San Jose, CA
- Other Location
- Description
-
Campaign Operations Specialist
9+ Months W2 Contract
San Jose, CA (Hybrid)
What You'll Do:- Support the setup and deployment of emails, webinars, and other programs in Marketo.
- Ensure flawless execution of Marketo programs by following a rigorous QA process for all marketing assets such as emails, landing pages, and automation workflows.
- Identify, assess, resolve, and track issues impacting email execution and deliverability.
- Test programs to ensure compliance to program specifications.
- Setup and deploy program specific landing pages and forms.
- Ensure every program and campaign scheduled for launch meets the opt-in and global data and privacy compliance such as GDPR, CCPA, CASL, CAN-SPAM.
- Build and implement necessary campaign and analytics tracking codes to ensure proper reporting and marketing program attribution.
- Ensure operational best practices and protocols are followed.
- Maintain and document project execution processes.
- Effectively communicate with teams to ensure expectations and deliverables are met.
- Make sure emails and program assets get out on time, and error-free.
- Support requests from our Marketers by reviewing and gathering all assets in accordance with requirements to ensure a smooth program/campaign launch.
- Take the initiative to drive problem resolution at the project level.
- Proactively identify opportunities for program and process improvements.
- Review and audit target audience lists/logic and ensure suppression rules are applied accordingly prior to email deployment.
- Set up program level reporting and schedule delivery.
- Monitor email performance and provide regular updates.
- Bachelor's degree.
- 2+ years of Marketo experience in two or more Marketo instances.
- Marketo Certified Expert preferred.
- Experience with Salesforce supporting Marketing teams.
- Experience reviewing and editing CSS and HTML.
- Impeccable attention to detail and quality oriented.
- Experience prioritizing multiple requests.
- Strong organizational and time management skills
- Strong interpersonal skills, adaptable to a wide variety of stakeholders.
- Ability to work in a fast-paced environment and under pressure and meet tight deadlines.
- Ability to adjust quickly to change and adapt as needed.
- Ability to build effective working relationships with others.
- Ability to anticipate problems and act proactively.
- Knowledge of demand generation and/or account-based marketing tactics.
- Knowledge of Adobe Analytics and marketing metrics reporting.
Pay Range:
$50.70 - $63.38 / HR
- Pay Range
- $50.70 Hourly to $63.38 Hourly
