Marketing Manager is responsible for developing, implementing and analyzing strategies for effective traffic generation for communities in their portfolio. This includes providing the best data possible to drive traffic/tours/marketing spend decisions. Successful on-time/within budget lease-ups and timely program implementation for both lease-ups and stabilized communities is a daily activity. Manage third-party client relationships critical to the portfolio’s success.

Responsibilities

• Manage and support all lease-up efforts in the assigned markets
• Represent the markets as the regional marketing expert, recommending, outlining, and managing strategic marketing plans
• Work to ensure traffic opportunities to the communities are being maximized, marketing standards are being followed, and renovations and lease-ups are on budget as far as traffic/leases
• Assist with 3rd party new business presentations as needed
• Leverage additional existing and new software to improve the customer experience
• Manage social media presence
• Manage Residential’s collateral storefront
• Help identify, implement, measure, optimize, drive, and manage new marketing initiatives
• Apply knowledge to interpret data and improve performance, both qualitative and quantitative
• Manage digital marketing efforts and related relationships, listing opportunities and enhancements and enhanced positioning
• Create and manage lease-up plans, takeovers and 3rd party presentations
• Oversee several marketing programs and improve upon reporting capabilities
• Analyze marketing metrics to identify cause and effect relationships
• Identify positive financial outcomes to increase profitability
• Develop strategies for marketing campaigns and examine related data
• Keep abreast of industry news and trends
• Other related responsibilities directly job related as defined by the VP or SVP