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Marketing Specialist, B2B, Full-Time
- Job Title
- Marketing Specialist, B2B, Full-Time
- Job ID
- North Andover, MA
- Other Location
A growing, publicly traded company with 5,000 employees globally is looking for an experienced Marketing Specialist to join its team on a full-time, permanent basis in North Andover, MA.
Position Overview: Our client is looking for an innovative Marketing Specialist responsible for creating and managing both inbound and outbound marketing strategies. This role oversees the development of integrated marketing campaigns and promotions for their assigned business unit. The Marketing Specialist oversees the development of campaign deliverables with in-house and external partners and regularly reports on campaign performance.
Marketing Specialist Job Responsibilities:
- Developing, executing, and measuring integrated marketing campaigns that support their assigned business unit’s objectives and drive awareness and growth
- Coordinating development of campaign deliverables with in-house and external teams
- Assisting with coordination of trade shows/events and memberships related to their assigned business unit
- Consolidating and reporting marketing campaign performance metrics and driving improvements
Requirements and Qualifications:
- Minimum 5-7 years’ experience in Marketing and Marketing Communications
- Demonstrated experience with marketing campaign planning and best practices
- Demonstrated success in developing and launching marketing campaigns on time and on budget that deliver results
- Demonstrated experience executing trade shows and events, advertising, and digital marketing activities
- Proven experience in measuring and reporting marketing campaign results
- Superior project management and organizational skills
- Experience with Microsoft Excel, PowerPoint and Word
- Experience with marketing automation platforms, such as Marketo, preferred
- Experience with HTML, CSS, and the Adobe Creative Suite a plus
- Up to 20% travel
About the Company: This growing company has 24 locations in the U.S. and 28 across Europe and in China. They are a matrixed organization with a lot of internal movement and promotions.
Next Steps: If you are interested in the Marketing Specialist role, click Apply to Job below today!