Brand Champion - Hamptons
- Job Title
- Brand Champion - Hamptons
- Job ID
- 27699348
- Part Time
- Yes
- Location
- New York, NY 10013
- Other Location
- Description
-
Position Title: Brand Champion – Hamptons
Timing: Part-Time Seasonal Contract (from Memorial Day through Labor Day, 2023)
Location: Hamptons Based (from Memorial Day through Labor Day, 2023)
Job Description:
This Brand Champion role is a seasonal position that will serve as local brand advocate in the Hampton’s market (South Hampton to Montauk.) This role will enhance our market visibility by growing & developing key account and customer relationships. The BC will educate trade and consumers with a focus on Aperol, as well as build brand affinity and visibility in new and existing key accounts in Aperol’s target subchannels. We are looking to promote a strong trade & customer following within bars, restaurants, & our independent retailers.
Working closely with the Team, you will manage:- Key Account Relationship Building and Education with a focus on Aperol (80% on/20% off)
- Relationship Development with distributor and Campari local team members, sales teams and focus accounts
- Brand Activation at key high volume potential accounts
- Brand Presence, Sampling, and Visibility to drive trial and awareness
Major Responsibilities:- Account & Customer Relationship Building
- Build and foster strong relationships at existing influential maintenance accounts
- Help drive brand visibility and awareness through POS and cocktails placements
- Develops relationships within the community to strengthen and expand customer base for sales and promotional opportunities
- Brand Activation
- Assist in planning and execution of key local/ ad hoc events
- Support driving trial & awareness via liquid to lips consumer samplings an on and off premise accounts with the support of the Soho Field Marketing team
- Ensure Aperol merchandising and visibility at samplings, special and/or private events
- Trade Education and Staff Trainings, Off & On Premise
- Perform informal and staff trainings and education to reinforce brand message and quality, and highlight Aperol’s place in the Hamptons scene
- Reporting
Core Competencies/Experience & Qualifications:- Familiar and well-known within the Hamptons bar scene
- Background in brand activation, sales, brand ambassador programming, and/or promotional events
- Spirits and Wine experience required
- Motivated self-starter that is results and quality oriented
- Strong written, verbal, and public speaking skills
- Organizing, planning, and coordinating skills with ability to manage multiple priorities
- Strong computer skills
- Ability to work independently and plan time/activities to meet goals (KPIs) and track budgets
- Must be able to travel locally in the Hamptons (South Hampton to Montauk), based in the Hamptons for at least the May through September time period
- Bachelor’s degree preferred but not required
What We Offer:- Weekly pay and travel reimbursements
- A group of people who value each other as much as we do the work we create!
We love our diverse workplace! Soho Experiential is an equal opportunity employer and does not discriminate based on race, color, gender, religion, age, sexual orientation, nationality or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.