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    <title>Avocados from Mexico Jobs</title>
    <link>https://j.brt.mv/CompanyPortal.do?companyGK=49935&amp;portalGK=40317</link>
    <description><![CDATA[Job Postings available for application.]]></description>
    <language>en-us</language>
    <pubDate>Mon, 17 Aug 2026 13:06:24 EDT</pubDate>
    <lastBuildDate>Mon, 17 Aug 2026 13:06:24 EDT</lastBuildDate>
    <generator>BrightMove ATS</generator>
    <item>
      <title><![CDATA[Consumer Research Analyst - Irving, TX]]></title>
      <link>https://j.brt.mv/jb.do?reqGK=27781936&amp;companyGK=49935&amp;portalGK=40317</link>
      <guid>3d964596-f227-4f1a-be29-5166f496c109</guid>
      <description><![CDATA[Job Description Summary
At Avocados From Mexico, we nurture hearts to live life deliciously. We are curious-minded and have a relentless passion for disruption that delivers results. Through strategic initiatives, we elevate consumer awareness, strengthen brand recognition and inspire preference for Avocados From Mexico. Our ultimate goal is to enhance brand value and increase avocado consumption.
We are seeking a detail-oriented and intellectually curious Consumer Research Analyst to support the development of actionable insights that inform marketing and business decisions. This role is responsible for executing end-to-end consumer research and translating findings into clear, compelling recommendations.
The ideal candidate is positive, resilient, highly curious, and detail-obsessed&mdash;someone who thrives in a fast-paced environment and is passionate about understanding consumer behavior.
Responsibilities:
Consumer Research Execution
&middot; Lead the full research process from start to finish, including vendor management, objective setting, methodology design, survey development, fielding, analysis, and reporting
&middot; Design and execute quantitative consumer research studies, ensuring high-quality, unbiased survey construction
&middot; Utilize DIY research platforms (e.g., Quantilope, AYTM, etc.) to enable agile and cost-effective insights generation
Insights Development
&middot; Analyze research results to identify meaningful patterns, trends, and actionable insights
&middot; Translate data into clear, concise, and compelling narratives that inform marketing, brand, and innovation strategies
&middot; Connect consumer insights to broader business questions and opportunities
&middot; Assist in maintaining and improving internal reporting systems (PowerBI)
 
Consumer Research:
&middot; Incorporate additional data sources (e.g., syndicated data such as NielsenIQ, Circana/IRI, SPINS) where relevant to strengthen insights (experience with these sources is a plus)
&middot; Support synthesis of multiple inputs (primary research, secondary data, internal data) into cohesive recommendations
 
Data Analysis & Reporting:
&middot; Analyze and interpret POS (e.g., NielsenIQ, Circana/IRi, SPINS), panel (Numerator) and foodservice data (Datassential, Circana) to uncover trends, opportunities, and risks
&middot; Develop clear, visually compelling reports and dashboards to communicate findings
&middot; Present category performance and insights to retail and foodservice customers
 
Cross-Functional Collaboration:
&middot; Work closely with the Research & Analytics team to ensure alignment on methodologies and insights development
&middot; Partner cross-functionally with other AFM teams (e.g., Marketing, Retail, Foodservice) to understand business needs and deliver relevant insights
&middot; Collaborate with external research vendors as needed
Communication & Influence:
&middot; Prepare clear, visually compelling reports and presentations
&middot; Present findings and recommendations to internal stakeholders with confidence and clarity
&middot; Tailor communication style to different audiences to ensure insights are understood and actionable.
 
Administrative:
&middot; Manage project budget and timelines
&middot; Ability to travel up to 10%
 
Education/Experience Requirements:
&middot; Three plus years of direct experience in managing consumer research
&middot; Demonstrated experience in survey development, project management and report delivery
&middot; Experience with POS and panel data is a plus.
&middot; Minimum bachelor&rsquo;s degree in marketing, economics, statistics, social sciences. Master degree is a plus.]]></description>
      <pubDate>Mon, 27 Jul 2026 00:00:00 EDT</pubDate>
    </item>
    <item>
      <title><![CDATA[Media Manager - Irving, TX]]></title>
      <link>https://j.brt.mv/jb.do?reqGK=27781310&amp;companyGK=49935&amp;portalGK=40317</link>
      <guid>2c87cec7-3c2b-4409-adaa-0ddc0ecd31ad</guid>
      <description><![CDATA[Job Description Summary
The Media Manager is responsible for leading the strategic planning, execution oversight, optimization, and performance evaluation of integrated media programs that drive business outcomes. This role serves as a key partner for cross-functional and agency teams, translating marketing objectives into full-funnel media strategies across traditional, digital, retail, and emerging channels.
This position requires a performance-driven, self-starting media professional who combines strategic thinking with deep channel fluency, measurement rigor, and strong leadership of external execution teams. The Media Manager owns media effectiveness, innovation initiatives, and vendor partnerships while championing a test-and-learn culture that improves efficiency and impact over time for AFM.
Main Responsibilities
Integrated Media Strategy & Planning
&middot; Plans traditional and digital media channels to develop holistic communication strategies that fulfill marketing goals.
&middot; Utilizes syndicated research and media tools to analyze data and derive actionable insights.
&middot; Defines campaign KPI structures, targeting parameters, and execution standards to enable meaningful performance insights.
&middot; Stays up to date on current and emerging media trends, best practices, and technologies, seeking ways to improve media processes and deliverables.
&middot; Leads the adoption of AI-driven tools and automation to enhance overall media performance.
Omnichannel Execution, Optimization & Compliance
&middot; Orchestrates the execution of omnichannel media programs across all online and offline channels, including TV/CTV, radio/streaming audio, social platforms, SEM, and SEO.
&middot; Oversees trafficking readiness, audience deployment, and delivery quality for all media campaigns.
&middot; Collaborates with the Data & Analytics team to optimize campaigns and formulate best-in-class reporting.
&middot; Expands and elevates retail media strategies, integrating commerce-driven tactics into broader media plans to support shopper objectives.
&middot; Drives a structured test-and-learn agenda, piloting new channels, formats, and technologies to fuel continuous improvement and innovation.
&middot; Ensures all media programs adhere to evolving privacy regulations and brand-safety standards.
Measurement, Reporting & Performance Insights
&middot; Develops comprehensive performance analysis benchmarks, case studies, and presentations for marketing campaigns and audience data.
Interprets and presents results, analysis, and POVs from media campaigns, partnering with internal teams and agencies to continuously optimize efforts.
&middot; Develops and maintains measurement frameworks that connect media and performance KPIs to company outcomes
Cross-Functional Leadership & Operational Management
&middot; Manages several projects simultaneously and collaborates across departments to successfully launch and maintain media campaigns and programs.
&middot; Partners with Creative, Social, and Communications teams to align messaging, content formats, and media placements for cohesive storytelling.
&middot; Educates internal teams on media trends, platform shifts, and best practices to elevate organizational media literacy and alignment.
&middot; Manages the media budget, including PO development, estimates management, expense tracking, budget-versus-actual updates, and reconciliation with agency partners.
&middot; Project manages all media schedules, budgets, assets, and marketing details to ensure teams are working toward successful execution.
Skills/Qualifications
&middot; Proven project management skills; adept at handling complex, large-scale, and time-sensitive initiatives in a fast-paced environment.
&middot; Comprehensive understanding of core digital marketing channels and experience executing multi-channel campaigns with cross-functional teams and agencies.
&middot; Deep understanding of marketing challenges, category nuances, and consumer behavior.
&middot; Digital-forward, customer-focused mindset; highly organized, detail-oriented, and able to manage multiple projects under strict deadlines.
&middot; Resourceful, quick learner with strong curiosity and a drive for continuous improvement.
&middot; Experience with dashboards for real-time reporting; able to troubleshoot data discrepancies.
&middot; Demonstrated ability to manage multiple projects and timelines with urgency and follow-through.
&middot; Proven media thought leadership with a strong POV on media trends and emerging technologies.
&middot; Strong verbal, written, and listening communication skills.
&middot; Deep analytical skills with strong financial acumen.
&middot; Creative thinker who inspires new ideas and champions forward-thinking approaches.
&middot; Positive partnering and team-building mindset.
&middot; Goal-oriented with strong accountability and delivery focus.
&middot; Bilingual preferred but not required.
&middot; Ability to travel up to 10%.
Education/ Experience Requirements
&middot; Bachelor&rsquo;s degree required.
&middot; Minimum 5&ndash;7 years of media planning/buying experience, preferably within marketing-driven environments.
&middot; Expert knowledge of digital and traditional media channels, tactics, performance metrics, and rate structures.
&middot; Experience with audience targeting strategies (behavioral, retargeting) and Retail Media Networks.]]></description>
      <pubDate>Thu, 16 Jul 2026 00:00:00 EDT</pubDate>
    </item>
    <item>
      <title><![CDATA[Senior Manager, Omni Shopper Marketing - Irving, TX]]></title>
      <link>https://j.brt.mv/jb.do?reqGK=27775137&amp;companyGK=49935&amp;portalGK=40317</link>
      <guid>d997b46f-9fef-4126-9575-a59f01726b25</guid>
      <description><![CDATA[Job Description Summary




At Avocados From Mexico, we nurture hearts to live life deliciously. We are curious-minded and have a relentless
passion for disruption that delivers results. Avocados From Mexico is looking to hire a dynamic Sr. Omni Shopper Marketing Manager that will help build brand equity, accelerate avocado demand, and transform the avocado category & produce industry.  This person is responsible for driving the activation strategy, development, and flawless execution of best-in-class omni-channel national shopper marketing campaigns and top account-specific programming.  The ideal candidate is a strategic thinker that will turn the ordinary path-to-purchase into an extraordinary shopper experience across grocery, mass and club channels. This includes cross-functional collaboration and development of retail media, shopper digital/social activations, packaging designs, and insightful campaign post-analysis.  Reporting to the Director of Omni Shopper Marketing, the Sr. Shopper Marketing Manager will hold a critical role in fiscal Planning process, customer planning, identify innovative opportunities, and develop rationale to inform future shopper campaign decisions for General Market and Hispanic initiatives. The right candidate will embody Avocados From Mexico&rsquo;s commitment for breaking the produce mold.
 




Responsibilities




&middot;       Champions the omni-channel Shopper strategy including managing the development and execution of the national omni-channel campaigns, key retail/account-specific programs and initiatives that build brand equity and drive positive business results. Sets and measures KPIs/metrics for success.  
&middot;       Leads and manages key customer account plans, brand partnerships, negotiates agreements, and fosters ongoing partner relationships in support of the shopper marketing agenda and plan.  
&middot;       Leads marketing sell-in with select customers/accounts, including developing persuasive storytelling, building strategic sales decks, and representing marketing as the senior voice in customer presentations.
&middot;       Leads activation and implementation of sales/marketing materials, in-store signage/merchandising displays, print & digital coupons, digital/social, retail media tactics, consumer sweepstakes, etc.
&middot;       Partners with the Digital and Media teams to activate digital campaigns that drive engagement & purchase.
&middot;       Drive future-focused innovative thinking by staying informed of emerging trends, shopper insights, and technologies to identify new go-to-market opportunities that move the needle. 
&middot;       Supports Manager in new fiscal/annual planning process and shopper marketing plans, presentation development, innovation development, and sharing of best practice to support short-term category growth.
&middot;       Manage multiple projects simultaneously while overseeing on-going timelines/workflow and execution of omni shopper marketing campaigns aligned with goals and objectives throughout fiscal year. Delivers program performance recaps with key learnings and actionable recommendations.
&middot;       Primary driver and owner of day-to-day relationship with key agency partners and vendors including briefing, planning and execution.
&middot;       Acts as a liaison with AFM&rsquo;s Trade Marketing team to develop and align plans in designated customer accounts while participating in key retailer presentations and meetings as needed.
&middot;       Performs additional duties or special projects as assigned
 
 




Skills/Qualifications




&middot;       Understanding of U.S. and Hispanic market and retail landscape
&middot;       Strategic thought leadership, executive presence with strong ability to influence leadership and collaborate cross-functionally
&middot;       Strong project management skills with attention to detail, trouble-shooting and creative problem-solving skills
&middot;       Social/Digital and Retail Media savvy. Strong knowledge of omnichannel marketing and how to effectively drive sales both in-store and online
&middot;       Proactive, energetic self-starter and team player with a passion for executing with excellence and thrives in a fast-paced environment while being adaptable, resilient, and resourceful
&middot;       Strong analytical skills with the ability to translate data, consumer and shopper insights (primary & secondary research) into actionable recommendations. Experience with syndicated data (ex. Circana, Numerator, etc.)
&middot;       Excellent organizational, interpersonal, communication (written/verbal) and presentation skills
&middot;       Advanced Excel and PowerPoint skills required, specifically in creating high-impact, visual presentations
&middot;       High proficiency level managing budgets 
&middot;       Bilingual (English/Spanish) a plus
&middot;       May travel up to 20%
 




Education/Experience Requirements




&middot;       Bachelor's Degree required and in related field preferred (Business and/or Marketing etc.). MBA preferred.
&middot;       7-10 years of experience in shopper marketing, brand marketing, category management, sales/marketing analytics, or retail trade.
&middot;       Produce and/or CPG food and beverage preferred. Retail/Trade marketing knowledge of top tier grocery and mass accounts a plus.]]></description>
      <pubDate>Wed, 08 Apr 2026 00:00:00 EDT</pubDate>
    </item>
    <item>
      <title><![CDATA[Senior PR Manager - Irving, TX]]></title>
      <link>https://j.brt.mv/jb.do?reqGK=27775093&amp;companyGK=49935&amp;portalGK=40317</link>
      <guid>b523ddc1-b641-43d3-9a5a-2f30d22c79b8</guid>
      <description><![CDATA[Job Description Summary
Avocados From Mexico is actively looking for an experienced public relations senior manager that is well-versed in leveraging media and storytelling to co-lead our company&rsquo;s corporate and brand communications efforts and serve as the strategic deputy to the Sr. Director of Corporate Communications and Public Relations . This role is not purely executional - this individual will be responsible for elevating planning conversations, driving measurable earned impact and helping shape the company&rsquo;s corporate and brand narrative as well as leading project management for PR and corporate communications initiatives (ranging from in-culture consumer activations to corporate sustainability and executive visibility). The ideal candidate brings top-tier agency expertise, large-scale campaign exposure (Super Bowl-level experience preferred), and the ability to translate communications performance into business impact. This role reports to the Senior Director of Corporate Communications and PR; and works closely with cross-department teams (brand and digital marketing, shopper and trade, and foodservice); and acts as the primary point of contact for the PR agency. This individual most operate independently, confidently engage with senior stakeholders, and contribute strategic thinking that strengthens AFM&rsquo;s corporate reputation, PR effectiveness, and credibility for the communications function.
Responsibilities
Strategic Leadership & Deputy Function

Serve as second-in-command to the Senior Director, stepping in to lead initiatives, cross-functional planning sessions, and agency and partners management.
Provide high-level strategic recommendations that elevate conversations beyond execution into measurable business impact.
Shape integrated communications plans and strategies that align brand storytelling with corporate reputation and sustainability priorities.
Contribute to planning and crisis response in coordination with AFM leadership and parent organizations (APEAM and MHAIA).

Big Campaign & Integrated Communications Leadership

Lead integrated communications strategy for high visibility tentpole campaigns (e.g., Super Bowl).
Ensure campaigns deliver measurable earned impact and align with broader business objectives and company strategy.
Oversee agency partners with strong strategic direction and accountability.
Drive story mining, narrative framing, and proactive media positioning that reinforces AFM&rsquo;s category leadership and innovation.
Serve as communications subject matter expert for cross-functional campaigns, coordinating between different departments within the organization.
Provide counsel on new media formats including influencer and editorial integration and support celebrity talent vetting.

Corporate Reputation & Cross-Border Engagement

Support corporate communications initiatives including executive visibility, thought leadership, sustainability storytelling, and industry and media relations.
Contribute to reputation management and high-sensitivity communications when needed.
Support alignment of messaging internally and across industry stakeholders and engage confidently with parent organizations and industry stakeholders.
Reinforce AFM&rsquo;s innovation narrative and cultural leadership positioning.

Measurement & Reporting

Compile, monitor and analyze PR performance and provide detailed reporting demonstrating progress toward goals.
Develop executive-level dashboards and reports that clearly connect PR performance to business outcomes.
Present strategic value of communications earned media and cultural impact with data-backed insights.
Effectively manage budgets and project timelines.

Skills/Qualifications

History of collaboration with cross-functional teams and agency partners with the ability to transform complex concepts into accessible consumer messages
Results-driven strategic thinker with a strong media relations and crisis communications background
Confident operator who can independently manage high-stakes, complex, integrated consumer PR campaigns
A creative communicator that can develop ideas that will generate earned media coverage and with experience in leveraging integrated campaigns.
Assertive self-starter who can work independently, able to effectively manage multiple tasks/projects at a fast pace
Executive presenter with strong interpersonal, written, and verbal communications skills
Strong project management, budget management, time management and organization skills with the ability to meet deadlines.
Executive presence and comfort engaging with senior leadership.
Exceptional written, verbal, and presentation skills.
Strong agency leader &ndash; can push for sharper thinking and hold partners accountable
Demonstrated ability to be both &ldquo;hands-on&rdquo; (excellent attention to detail and execution) and &ldquo;strategic&rdquo; (creative thought leadership)
Ability to take on ad-hoc projects as assigned
Willingness to work additional hours as business demands may require.
Bilingual (English/Spanish) preferred but not required.
Potential travel estimated at 20%

Education/Experience Requirements

Bachelor's Degree required and in related field preferred (Communications/PR, Marketing, Journalism, etc.).
8&ndash;12+ years of experience in public relations, corporate communications, or integrated marketing communications.
Significant experience at/with a top-tier PR agency (e.g., Weber Shandwick, Edelman, Ketchum, Porter Novelli, etc.).
Proven experience leading large-scale, high-visibility consumer campaigns with measurable earned impact.
Super Bowl or equivalent campaign exposure strongly preferred; CPG or food/beverage experience strongly preferred.
Demonstrated ability to connect communications performance to business results.
Experience managing multiple agencies and integrated workstreams.]]></description>
      <pubDate>Tue, 07 Apr 2026 00:00:00 EDT</pubDate>
    </item>
    <item>
      <title><![CDATA[Sr. Foodservice Business Development Manager - Irving, TX]]></title>
      <link>https://j.brt.mv/jb.do?reqGK=27774389&amp;companyGK=49935&amp;portalGK=40317</link>
      <guid>f0911668-65ff-4e4a-aebd-aed47eb560d7</guid>
      <description><![CDATA[At Avocados From Mexico, we nurture hearts to live life deliciously. We are curious-minded and have a relentless passion for disruption that delivers results. 
 
The Sr Foodservice Business Development Manager will serve as a member of the company&rsquo;s Food Service team helping to lead the company&rsquo;s partnership vision and values.  The individual will assist with helping the AFM Foodservice team become a world-class foodservice sales and marketing team, becoming the unquestioned leader in the fresh produce category within Foodservice. 
 
The role is responsible for leading the business development across multiple segments to drive the promotional programs that will accelerate short term demand through partnerships in restaurant chain accounts, broadliners, contract feeders, universities and concessions. This individual will be responsible for identifying and driving growth opportunities in the foodservice channel to increase overall avocado menu penetration.   The role will require strong relationship management skills and the ability to prospect and maintain existing partnerships that support future growth in the channel.  .
 




Responsibilities




 
&middot;         Utilize market knowledge to develop new business opportunities through prospecting, leads, and referrals for target operator accounts.
&middot;         Develop and maintain relationships with key stakeholders in existing target accounts and conduct follow up as required.
&middot;         Leads the planning and implementation of new and existing promotional opportunities for targeted accounts and develops successful marketing tools for Food Service channel including key account marketing plans that leverage offers, incentives, customer social media, consumer outreach, staff education, and other tactics.
&middot;         Owns account and contract management to ensure execution of all agreements.
&middot;         Work closely with the Director Sales & Marketing to develop and implement a sales strategy and business plans for target accounts that will deliver a range of LTO&rsquo;s, Menu Inclusions, Menu Ideations and Training Sessions.
&middot;          Oversee planning and execution for new business opportunities, driving contract negotiations and long-term partnerships.
&middot;         Work closely with the Foodservice Culinary & Marketing team and agencies to develop appropriate sales and marketing support materials.
&middot;         Conduct regular business reviews and develop sales stories with key partners to develop a robust pipeline of opportunities in key accounts and priority categories.
&middot;         Manage the relevant portion of the Foodservice team&rsquo;s budget, adjust plans, programs, and marketing activities as necessary to ensure goals and objectives are achieved. 
&middot;         Contributing to the company's Strategy, Planning and Forecasting for volume of fresh Avocados from Mexico.
&middot;         Work collaboratively with the Director of Sales and Marketing identify partnership strategies to best penetrate the market, including development and execution of strategies to achieve annual volume and operating targets.
&middot;         Own the development of the CRM system to upload new contacts, manage existing contacts, manage stages of relationship growth and show monthly reporting on key accounts.
&middot;         Work closely with the Marketing & Agency teams to help execute product educational demonstrations, trade shows and retailer shows, as necessary.  
&middot;         Analyze monthly data and identify any issues and/or opportunities with our strategic accounts.
&middot;         Manage all promotional accounts to ensure delivery of ROI. Launching and new product placement including providing the Operator Partners with focus, tools, data, feedback and training to ensure their success.
&middot;         Preparation and delivery of detailed and professional sales / volume presentations for account reviews, innovation presentations and operator meetings.
&middot;         Propose the development, adaptation and/or changes to the company&rsquo;s current product line based on trade feedback and competitive analysis
 




Skills/Qualifications




 
&middot;         Foodservice sales and business development experience is required. 
&middot;         Results oriented to achieve volume and goals set by the Director of Sales and Marketing 
&middot;         Excellent written and oral communication skills.
&middot;         Comfortable presenting in front of senior level audiences.
&middot;         Ability to function at a high level with minimal supervision, stay organized and adjust to constantly changing priorities.
&middot;         Positive team player with a solution-driven attitude.
&middot;         Must thrive on challenge and change. A strong can-do attitude, flexibility, sense of urgency and self-motivation is important to succeed in this role.
&middot;         Have a comfort level with working cross-functionally with a team that includes agency partners, vendors, and other AFM divisions 
&middot;         An energetic, forward-thinking and creative leader with high ethical standards.
&middot;         Produce and in-depth knowledge of food brokers is a plus.
&middot;         Ability to translate corporate strategy into sales/business development successes and create ongoing relationships with operators.
&middot;         Possessing a visionary and inspirational leadership style with an entrepreneurial spirit
&middot;         Demonstrated ability to be both &ldquo;hands-on&rdquo; (excellent attention to detail) and &ldquo;strategic&rdquo; (development and execute longer term sales plan)
&middot;         Excellent Management skills in order to effectively develop the resources under your supervision to meet/exceed business objectives (if applicable).
&middot;         Proven track record in building good relationships with customers as well as internal associates.
&middot;         Demonstrated diligence and ability to follow through on all commitments (internal and external stakeholders).
&middot;         Effective communication with the ability to impact and motivate external and internal stakeholders.
&middot;         Demonstrated ability to achieve performance goals with minimal direction.
&middot;         Computer literacy with expertise in Microsoft Word, Excel and PowerPoint, Salesforce/ or other CRM
Ongoing learner; exhibits insatiable curiosity and an interest in self-improvement.
&middot;         Proactive self-starter and team player with a passion for executing with excellence and thrives in a fast-paced entrepreneurial environment while being adaptable, resilient, and resourceful.
&middot;         Results-driven leader who is collaborative, highly self-motivated and works with a sense of urgency.
&middot;         Ability to take on ad-hoc projects as assigned.
&middot;  Willingness to work additional hours as business demands may require, including participating 
in client entertainment opportunities.
&middot;         Able to work efficiently during both on-site and off-site events 
&middot;         Bilingual (English/Spanish) a plus.
&middot;         Ability to travel up to 40%.
 




Education/Experience Requirements




 
&middot;         Experience building key relationships selling product and/or programs into large accounts preferred. 5 to 8 year&rsquo;s sales/marketing/development experience within restaurant, for a distributor, with a food broker or with another company within the Foodservice industry.
&middot;         Promotional program development experience required.
&middot;         Experience in culinary operations or the foodservice industry preferred.
&middot;         Has experience creating strong business relationships and growing business relationships. Experience cold calling is required.
&middot;         Proven analytical skills and understanding of data and its applicability to the category is required.]]></description>
      <pubDate>Thu, 26 Mar 2026 00:00:00 EDT</pubDate>
    </item>
    <item>
      <title><![CDATA[Sr. Brand Manager - Irving, TX]]></title>
      <link>https://j.brt.mv/jb.do?reqGK=27774276&amp;companyGK=49935&amp;portalGK=40317</link>
      <guid>2df50917-5e65-403f-83cd-543e74e31a29</guid>
      <description><![CDATA[At Avocados From Mexico&reg;, we nurture hearts to live life deliciously. The Senior Brand Manager is a highimpact, strategic leadership role responsible for shaping, elevating, and protecting the AFM brand across all consumer touchpoints.
Reporting directly to the Director of Brand & Digital, this role serves as a critical driver of AFM&rsquo;s integrated brand vision&mdash;bridging brand strategy, creative excellence, digital innovation, and culturally resonant storytelling. The Senior Brand Manager leads the development of breakthrough brand platforms, oversees worldclass agency partnerships, and drives the execution of integrated marketing programs across General and Hispanic markets.
This leader is a visionary strategist, a disciplined operator, and a collaborative partner who ensures AFM&rsquo;s brand remains culturally relevant, distinctive, and performancedriven.
Brand Strategy & Planning
&middot; Lead the end-to-end brand strategy, including positioning, messaging, and long-term brand vision.
&middot; Own the annual Brand Plan, ensuring it reflects consumer insights, cultural trends, and business priorities.
&middot; Develop and manage the Brand Learning Plan, partnering with Research & Analytics to identify learning needs, design testing roadmaps, and translate insights into strategic action.
&middot; Serve as the brand steward, ensuring consistency across all offline channels and creative expressions.
&middot; Oversee delivery of world class creative and strategic solutions based on brand business goals.
Creative Leadership & Agency Management
&middot; Lead the development of breakthrough creative platforms across TV, radio, OOH, experiential, and partnerships.
&middot; Write inspiring, insight-driven creative briefs and guide agencies toward bold, high-craft creative and strategic work.
&middot; Provide clear, strategic creative feedback that elevates ideas and ensures alignment with overall brand strategy.
&middot; Manage multiple agencies (creative, experiential, production, partnerships) with a high bar for strategic thinking, craft, and accountability ensuring budget alignment and on time delivery.
Brand Campaign Development & Offline Execution
&middot; Oversee the creation and execution of the annual Brand Campaign, ensuring integration across channels.
&middot; Partner with Media and Digital teams to ensure creative and strategy align with channel plans and reach goals.
&middot; Lead experiential programs and brand partnerships that drive cultural relevance and in-person engagement.
&middot; Collaborate with PR on talent/celebrity integrations that elevate brand storytelling.
Production Excellence & Performance Optimization
&middot; Own all aspects of offline production, including TV/video, radio, OOH, experiential activations, talent usage, food styling, logistics, and budget management with a strong sense of digital needs for asset distribution in other platforms.
&middot; Ensure world-class production quality that reflects AFM&rsquo;s brand identity and creative ambition.
&middot; Lead concept testing, creative testing, brand tracking, and post-campaign measurement in partnership with Research & Analytics.
&middot; Translate insights into actionable optimizations that improve creative effectiveness and brand performance on each execution.
Skills/Qualifications
&middot; Strong strategic thinker with experience building and executing brand strategies and annual brand plans.
&middot; Strong understanding of CPG dynamics, retail environments, and shopper behavior
&middot; Experience managing full-funnel marketing (brand + performance)
&middot; Ability to translate data into business decisions, not just insights
&middot; Skilled at evaluating creative work and giving clear, actionable feedback.
&middot; Comfortable operating in ambiguity and fast-moving environments
&middot; Proven ability to lead agencies and manage complex offline campaigns.
&middot; Deep experience in TV, radio, OOH, experiential, and partnership production.
&middot; Strong analytical skills with the ability to interpret research and apply insights.
&middot; Excellent communicator with strong presentation and influencing skills.
&middot; Highly organized, detail-oriented, and able to manage multiple projects at once.
&middot; Strong collaborator who builds effective cross-functional relationships.
&middot; Solid financial acumen with experience managing budgets and scopes.
&middot; Completes training requirements as assigned.
&middot; Ability to take on ad-hoc projects as assigned.
&middot; Willingness to work additional hours as business demands may require.
&middot; Bilingual (Spanish) preferred but not required.
&middot; Able to travel up to 10%.
Education/Experience Requirements
&middot; 7-10+ years of experience in brand management, integrated marketing, or related fields; CPG experience strongly preferred.
&middot; Proven experience leading offline brand campaigns across TV, radio, OOH, experiential, and partnerships bringing together digital partners.
&middot; Strong background in creative development and production, including large-scale video and content shoots.
&middot; Experience working with or within top-tier creative agencies.
&middot; Bachelor&rsquo;s degree required; MBA preferred.
&middot; Experience using research, testing, and insights to guide brand strategy and creative decisions.
&middot; Demonstrated ability to manage budgets, scopes, and complex production timelines.
&middot; Super Bowl marketing programs and TV production experience is a plus.]]></description>
      <pubDate>Wed, 25 Mar 2026 00:00:00 EDT</pubDate>
    </item>
    <item>
      <title><![CDATA[General Interest - Irving, TX]]></title>
      <link>https://j.brt.mv/jb.do?reqGK=27712312&amp;companyGK=49935&amp;portalGK=40317</link>
      <guid>04B54BDC-E04C-64EA-E063-0100007F4544</guid>
      <description><![CDATA[Dont see a job listing that matches your interest? Wed love to meet you anyways! 

Our brand is fueled by our people, and were always looking to discover the leaders of tomorrow. If you submit your
resume and introduce yourself, well get in touch if a role opens up that seems like a good match for you.]]></description>
      <pubDate>Wed, 06 Sep 2023 00:00:00 EDT</pubDate>
    </item>
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