Outreach and Engagement Specialist
- Job Title
- Outreach and Engagement Specialist
- Job ID
- San Francisco, CA 94111
- Other Location
OUTREACH AND ENGAGEMENT SPECIALIST
Salary Range: $63,544 - $69,264
What We Do
Habitat for Humanity Greater San Francisco believes in the power of homeownership to create generational impact. To this end, we build homes for first-time homeowners and sustain homeownership by helping vulnerable homeowners retain their home as an asset for generations to come.
The Outreach and Engagement Specialist applies their relationship-building skills, commitment to equity, community knowledge, and outreach expertise to lift and oversee first-time homeownership and home preservation opportunities to eligible households across our region, with particular attention to communities who have been historically denied access to homeownership or home repair loans/credit. The successful Specialist will identify and build relationships with a wide variety of community stakeholders to publicize our programs to include and prioritize the hardest-to-reach communities. This person is strongly goal focused, setting and meeting ambitious outreach targets that are reflected both qualitatively and quantitively in our highest priority communities. The Outreach and Engagement Specialist understands that relationships are at the core of our work, and that to secure the trust and respect of the community being served, they must be inclusive, consistent, clear, and reliable. The Specialist is strategic in their outreach, recognizing that outreach methods must fit to the specific populations and communities being targeted. While the Outreach and Engagement Specialist is tech and social-media savvy, they are just as comfortable with traditional, grass-roots methods, like door-to-door canvassing, one-on-one’s, and phone banking. Never relying solely on their charisma or relational talents, the Outreach and Engagement special is an exceptional planner, who can design and implement high-impact outreach strategies, while managing multi-faceted outreach campaigns that mobilize staff, volunteers, and consultants.
Outreach Campaign Planning and Execution
- Design and execute targeted outreach campaigns, raising awareness to eligible low and moderate-income households about new homeownership opportunities and home repair services for existing homeowners.
- Collaborate with Program Directors and Managers to set outreach targets and priorities that align with our mission and values and comply with funder requirements.
- Deploy a variety of methods that align with the specific needs and targets of the campaign, including mailers, digital/social media, earned media, group presentations, opinion leader engagement, and door-knocking.
- Engage directly with prospective applicants through calls, home visits, community meetings, or public events, tailoring the message and approach by audience to effectively convey the programs’ opportunities and benefits while addressing concerns and gaining their trust and confidence.
- Develop strong repertoire with prospective applicants to establish trust and open communication, and to set the stage for a mutual partnership with HGSF.
- Train and support volunteers to assist in marketing and outreach activities. Manage volunteer engagement by cultivating and supporting volunteers who can support outreach/engagement efforts, including recipients of our programming.
- Ensure that our marketing and outreach follows local, state, and federal housing laws and regulations. Play a key role in coordinating, composing, consolidating, and editing written materials, such as PowerPoints, letters, flyers, and talking points.
- Use evidence-based approaches to regularly assess outreach impacts and drive changes to improve results.
Institutional and Client Relations
- Identify key influencers in high-priority institutions to cultivate for ongoing engagement and targeted outreach.
- Establish and steward relationships with representatives of community-based organizations, congregations, government agency representatives, and other relevant community institutions to build general awareness of Habitat’s programs and services and formally engaging them during outreach campaigns.
- Maintain relationships with homeowners to facilitate future engagement opportunities and accurately document their experiences.
- Document outreach activities, events, meetings, and communications with prospective applicants and stakeholders in our Salesforce database.
- Support homeowner data and story collection efforts to demonstrate our impact and identify areas for improvement.
- Effectively builds rapport with diverse populations
- Familiarity with the diverse communities of San Mateo, San Francisco, and Marin County
- Demonstrated ability to direct a marketing or outreach campaign
- Excellent written and oral communication skills
- Excellent organizational and problem-solving skills
- Effective leadership and communication skills
- Experience with data collection, community statistics, and outreach
- Ability to establish and nurture connections with community stakeholders through ongoing interaction, relationship building, and follow through
- Ability to work with groups that represent the rich diversity of our communities, including race, ethnicity, socioeconomic status, ability, sexual orientation or LGBTQ status
- Comfort with database entry, experience with Salesforce a plus
- Ability to speak Spanish, Cantonese, Samoan, or Tongan highly desired
- Able to work nights/weekends as necessary
- Must be able to pass background check
(In accordance with state and county law: convictions do not necessarily rule out employment, it depends on the nature and severity of the conviction and is evaluated on a case by case basis, check is conducted on last 7 years only.)
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets.
This is a greatly active role. Movement related to home maintenance and repair work is required: good manual dexterity, coordination and stamina, and the ability to lift and carry at least 50 pounds, going up and down stairs and ladders, and endure the full workday on one’s feet. Must be able to frequently communicate in English (verbal), including hazard communication, giving and receiving trainings, work as a part of a team, and support volunteers. Must always be able to recognize and respond to potential hazards based on both visual and auditory warning systems. Must be able to travel within the tri-county area.
Compensation for this role is competitive, DOE. This full-time position offers medical, dental and vision insurance, life insurance, long-term disability, employee assistance program (EAP), Flex Savings Account (FSA), 403b retirement account, commuter benefits, 20 paid vacation days, 3 front loaded sick days (accrue up to 72 days per year), and 13 paid holidays.
EEO: Habitat Greater San Francisco is an equal opportunity employer. Habitat Greater San Francisco strives to reflect the diverse community it serves. Applicants who contribute to this diversity are strongly encouraged to apply. Reasonable accommodation is available for qualified individuals with disabilities, upon request.
Habitat GSF receives federal funds through Self-Help Homeownership Opportunity Program (SHOP) and is required by federal law, to the greatest extent possible, to provide job training and employment opportunities to Section 3 residents. *Section 3 residents are defined as public housing residents or low-income persons who live in metropolitan area or non-metropolitan counties where HUD-assisted projects are located.