Careers | Greenfield Corporate

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Greenfield Senior Living Inc.
125 North Washington Street
Falls Church, VA 22046

Greenfield is Home
Greenfield is Family

When you work here, you're cherished. We have your back. If you feel a deep calling to make a difference, and passion in your heart for our mission, you belong here.

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Community Relations Sales Manager

Job Title
Community Relations Sales Manager
Job ID
Woodstock,  VA 22664
Other Location

Director of Community Relations - Senior Living

Now Hiring: Director of Community Relations - Senior Living

Greenfield Senior Living:  In collaboration with our residents and care teams, we will transform the experience of senior living and allow our residents to lead full and enriching lives.  A dedicated team of professionals providing outstanding care to the Residents of our communities

Director of Community Relations: In this consultative sales role, The Director of Community Relations is responsible to introduce, explain and sell our premier Assisted Living community to potential referral sources and families. The Director of Community Relations connects individuals to an enhanced quality of life, care, and security offered at Greenfield Senior Living. In addition, the Director of Community Relations is responsible for generating new leads and move-ins from targeted referral sources to strategically build bridges and lasting connections throughout the external community.  As a member of the leadership team, the Director of Community Relations does make impactful contributions to the success of the business and is a key member of a highly experienced leadership team. 

The Director of Community Relations is responsible for maintaining the highest standards and goals set in coordination with the leadership team. This is accomplished through a combination of precise actions in the areas of outreach, event planning, marketing, sales, and relationship cultivation with prospects, families, and professionals.

Director of Community Relations Core Responsibilities:

Census Management

  • Achieve and maintain budgeted occupancy through the execution of a strategic marketing plan.
  • Identify and establish an effective network of community and professional sources to provide resident referrals and develop relationships that provide ongoing opportunities for the community.
  • Report census accurately and timely each week.
  • Accurately maintains the community’s database regarding new inquiries, advertising campaigns, and community events—record consistent and appropriate follow-up communication with queries and prospective residents on Greenfield communication systems.
  • Accurately track move-ins and move-outs and qualify/prioritize leads to determine the most impactful and appropriate follow-up actions.
  • Accountable for managing the entire sales process, including but not limited to: external/internal business development, inbound inquiries, tours, deposits, and move-ins/outs.


  • Develop and implement Sales and Marketing Plan.
  • Conduct market analyses.
  • Develop and implement community events.
  • Consistently identify, develop and maintain relationships with all potential referral sources and conduct ongoing outreach visits as appropriate.


  • Manage and monitor department budget.
  • Research and maintain current information on local competition and new services and competitors entering the marketplace.

Professional Requirements:

  • Bachelor's Degree from an accredited college or university in marketing or related field preferred.
  • Must have 3-5 years of experience in sales, with proven ability to “close" a high percentage of quality leads.
  • Must have 2+ years of sales experience in a hospital, nursing facility, retirement community, pharmaceutical, or other healthcare sales.
  • Must present a professional appearance and reputation in addition to a core understanding of Greenfield Senior Living’s mission of quality care.
  • Must possess the ability to work independently; must be a self-starter.
  • Must have a valid driver’s license and dependable vehicle for transportation.

 All candidate applications must be submitted online at

Competitive wage & benefit package and career growth.

COVID-19 Vaccinations – Greenfield Senior Living has adopted a policy requiring all associates to be fully vaccinated against COVID-19, subject to limited exemptions based on medical conditions, sincerely held religious beliefs, or applicable state laws and regulations

As a condition of employment with Greenfield Senior Living, any successful job applicant will be required to pass a pre-employment drug screen and to successfully complete a background investigation.    

Greenfield Senior Living is an Equal Opportunity Employer.

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Greenfield is a fantastic place to work. My coworkers are incredible, and the residents have so much fun with us. The best part is knowing that what I do every day really makes a difference. Rick Lee, Executive Director at Greenfield of Arlington
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All rights reserved.

Senior Living Readiness Assessment

Is My Loved One Ready for Assisted Living?

Physical Health
Does your loved one have a diagnosis of a chronic illness? This may include diabetes, high blood pressure, arthritis, emphysema, incontinence, balance issues, or stroke.
Physical Health
Does your loved one experience hearing or vision loss, and often forget to wear glasses or a hearing aid?
Physical Health
Does your loved one have difficulty managing their medications (filling prescriptions on time, taking medicine at the correct time in the correct dosage, avoiding interactions, etc.)?
Mental Health
Has your loved one received a diagnosis of Alzheimer’s, dementia, or other memory loss/ cognitive decline? (If no, does your loved one exhibit worrisome forgetfulness, or wandering off?)
Mental Health
Has your loved one recently been hospitalized for behavioral reasons, or received a diagnosis of any psychiatric disorders (including depression, anxiety disorder, or psychosis)?
Mental Health
Has your loved one experienced severe mood swings, including rage or hostility?
Daily Living
Is your loved one's home lacking any necessary accessibility options (throw rugs, handrails, etc.)?
Daily Living
Does your loved one's home lack working fire, carbon monoxide, and home security alarms, and/or working batteries for these alarms?
Daily Living
Is your loved one vulnerable to frauds or scams via the telephone, internet, or door-to-door?
Daily Living
Does your loved one exhibit any issues with grooming or personal appearance (showered, trimmed/styled hair and nails, appropriate clothing)?
You did not answer "yes" to any of the screening questions, but that doesn't mean your loved one wouldn't benefit from additional care, either now or in the future.
You answered "yes" to a few of the screening questions, which may indicate that now is a good time to start considering assisted living as an option for your loved one.
You answered "yes" to 4-7 screening questions, which may indicate that your loved one is ready for assisted living.
You answered "yes" to 8 or more screening questions, which may indicate that your loved one needs additional care and the support of a senior living community.

Contact a Greenfield representative for a more formal assessment and to begin the planning process.

Contact Us

NOTE: This questionnaire is meant for a general assessment of your loved one’s observed lifestyle and needs, and does not replace the advice of a healthcare provider. If you have urgent concerns for your loved one’s physical or mental wellbeing, please contact the appropriate resource.

Greenfield Mission and Values - The opportunity to make a difference, ensuring dignity and self-expression, and living and working with responsibility and integrity — these are the core values of Greenfield Senior Living, and what we look for in everyone who joins the Greenfield family.