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Community Relations Sales Manager

Job Title
Community Relations Sales Manager
Job ID
Williamsburg,  VA 23185
Other Location

Director of Community Relations - Senior Living

Now Hiring: Director of Community Relations - Senior Living

Greenfield Senior Living:  In collaboration with our residents and care teams, we will transform the experience of senior living and allow our residents to lead full and enriching lives.  A dedicated team of professionals providing outstanding care to the Residents of our communities

Director of Community Relations: In this consultative sales role, The Director of Community Relations is responsible to introduce, explain and sell our premier Assisted Living community to potential referral sources and families. The Director of Community Relations connects individuals to an enhanced quality of life, care, and security offered at Greenfield Senior Living. In addition, the Director of Community Relations is responsible for generating new leads and move-ins from targeted referral sources to strategically build bridges and lasting connections throughout the external community.  As a member of the leadership team, the Director of Community Relations does make impactful contributions to the success of the business and is a key member of a highly experienced leadership team. 

The Director of Community Relations is responsible for maintaining the highest standards and goals set in coordination with the leadership team. This is accomplished through a combination of precise actions in the areas of outreach, event planning, marketing, sales, and relationship cultivation with prospects, families, and professionals.

Director of Community Relations Core Responsibilities:

Census Management

  • Achieve and maintain budgeted occupancy through the execution of a strategic marketing plan.
  • Identify and establish an effective network of community and professional sources to provide resident referrals and develop relationships that provide ongoing opportunities for the community.
  • Report census accurately and timely each week.
  • Accurately maintains the community’s database regarding new inquiries, advertising campaigns, and community events—record consistent and appropriate follow-up communication with queries and prospective residents on Greenfield communication systems.
  • Accurately track move-ins and move-outs and qualify/prioritize leads to determine the most impactful and appropriate follow-up actions.
  • Accountable for managing the entire sales process, including but not limited to: external/internal business development, inbound inquiries, tours, deposits, and move-ins/outs.


  • Develop and implement Sales and Marketing Plan.
  • Conduct market analyses.
  • Develop and implement community events.
  • Consistently identify, develop and maintain relationships with all potential referral sources and conduct ongoing outreach visits as appropriate.


  • Manage and monitor department budget.
  • Research and maintain current information on local competition and new services and competitors entering the marketplace.

Professional Requirements:

  • Bachelor's Degree from an accredited college or university in marketing or related field preferred.
  • Must have 3-5 years of experience in sales, with proven ability to “close" a high percentage of quality leads.
  • Must have 2+ years of sales experience in a hospital, nursing facility, retirement community, pharmaceutical, or other healthcare sales.
  • Must present a professional appearance and reputation in addition to a core understanding of Greenfield Senior Living’s mission of quality care.
  • Must possess the ability to work independently; must be a self-starter.
  • Must have a valid driver’s license and dependable vehicle for transportation.

 All candidate applications must be submitted online at GreenfieldSeniorLiving.com/Careers.

Competitive wage & benefit package and career growth.

COVID-19 Vaccinations – Greenfield Senior Living has adopted a policy requiring all associates to be fully vaccinated against COVID-19, subject to limited exemptions based on medical conditions, sincerely held religious beliefs, or applicable state laws and regulations

As a condition of employment with Greenfield Senior Living, any successful job applicant will be required to pass a pre-employment drug screen and to successfully complete a background investigation.    

Greenfield Senior Living is an Equal Opportunity Employer.

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Greenfield Mission and Values - The opportunity to make a difference, ensuring dignity and self-expression, and living and working with responsibility and integrity — these are the core values of Greenfield Senior Living, and what we look for in everyone who joins the Greenfield family.