Brand Manger
- Job Title
- Brand Manger
- Job ID
- 27670382
- Work Remote
- Yes
- Description
-
Brand Manager
We are working on a management level Brand Manager role with a natural beverage company. This role will be responsible for development and commercialization of end-to-end marketing strategies to drive sales and profit targets with a primary focus of base business, as well as support for new product launches. Must have experience in the CPG industry with small to mid-size food CPG companies.
Location: Remote
Job Responsibilities:- Develop short and long-term marketing plans that incorporate a strong understanding of the products, marketplace, and consumer trends
- Partner cross departmentally with key business leaders to drive continuous improvement processes for the brand
- Provide data for understanding market gabs, and unmet consumer needs to drive base business growth, while advocating for opportunities for new innovation and product differentiation
- Implement learning from analytic resource to drive efficient and effective support programs for consumer awareness, trial, and engagement
- Coordinate marketing support planning with the Brand Manager of Innovation to develop new product roadmap and associated the consumer needs
- Manage brand architecture and protect brand equity
- Identify consumer appropriate marketing insight tools to unlock deeper consumer needs and identify white space opportunities
- Continue to stay current with knowledge of customers, category, and marketing trends, developments and best practices
- Lead efforts in new advertising development, packaging design and brand positioning
- Upholds and manages team participation in all Corporate Responsibility programming including recycling, social advocacy and volunteering opportunities
Required Skills/Qualifications:- Bachelor’s Degree in marketing or related field, MBA preferred
- 5+ years of marketing experience in a food CPG environment
- Must have a few years of management experience
- Will have previous experience managing budgets, and working with outside agencies
- Past history developing marketing plans and commercialization
- Must have experience being involved in new product launches
- Ideally will have worked as an analyst early in career to have a clear understanding of a CPG food environment
- Should be comfortable with all MS applications, Excel, pivot tables, vlookups, and PowerPoint
- Openings
- 1