- Job Title
- Marketing Associate
- Job ID
- Portland, TN 37148
- Other Location
Greater Nashville area
Overview: We are seeking a dynamic and motivated Marketing Associate to join our growing marketing team. The Marketing Associate will play a crucial role in supporting various marketing initiatives, campaigns, and projects aimed at enhancing brand awareness, driving customer engagement, and achieving business goals. The ideal candidate is creative, detail-oriented, and possesses a strong understanding of marketing principles, trends, and best practices.
- Assist in the development, implementation, and tracking of marketing campaigns across various channels, such as digital, social media, email, and traditional advertising.
- Collaborate with cross-functional teams to ensure campaigns are executed effectively and on schedule.
- Monitor and analyze campaign performance metrics to provide insights and recommendations for optimization.
- Help create engaging and compelling content for marketing materials, including blog posts, social media posts, website copy, and more.
- Collaborate with the design team to develop visually appealing graphics, images, and multimedia content.
- Assist marketing team in photo and video shoots including scheduling team members and crew, script editing/proofing for videos, and photo shoot lists. Assist on site the day of shoots to coordinate team members and keep shoot on schedule.
- Manage and maintain the company's social media profiles, including content scheduling, posting, and engagement.
- Monitor social media trends, customer feedback, and industry news to identify opportunities for content creation and engagement.
- Support the planning and execution of marketing events, trade shows, webinars, and other promotional activities for all domestic and international tradeshows.
- Coordinate logistics, materials, and communication to ensure successful event outcomes.
- Conduct research on industry trends, competitors, and customer preferences to contribute to marketing strategy development.
- Compile and present research findings to assist in decision-making processes.
- Contribute to the creation and execution of email marketing campaigns, including copywriting, segmentation, scheduling, and A/B testing.
- Collaborate closely with internal teams such as sales, design, and product development to ensure consistent messaging and brand alignment.
- Work with HR and Marketing team to develop marketplace website for shirt/swag ordering for onboarding new salary and hourly employees.
- Assist HR with keeping swag materials available for plant tour guests.
- Provide support and assistance to other marketing team members as needed.
- Manage, order, and track inventory of swag merchandise. Includes receiving stock from shipping, moving, and lifting boxes into swag area and packing shipments for tradeshows, events, and general use.
- Assist in managing swag invoices from vendors and partners.
- Bachelor's degree in Marketing, Business, Communications, or related field.
- Previous experience in marketing, advertising, or a related role is a plus.
- Strong written and verbal communication skills.
- Proficiency in Microsoft Office Suite and marketing software/tools.
- Familiarity with social media platforms and analytics tools.
- Basic understanding of data analysis and reporting.
- Creative thinking and problem-solving skills.
- Detail-oriented with excellent organizational skills.
- Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
- Strong team player with the ability to work collaboratively.
- Ability to travel domestically and internationally to trade shows and events as needed.
Shoals Technologies Group, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.