About Vantage
Lauded by Travel + Leisure, Condé Nast, World Nomads Solo Traveler, USA Today, and voted the leader in solo travel, Vantage Travel has curated deluxe river and small ship cruises, land adventures, safaris, family and culinary journeys since 1983. Through an enriching roster of included features and Cultural Connections, half a million travelers have experienced firsthand the culture, cuisine, history, and wildlife of more than 80 countries on all seven continents.
Why Work For Us?
If you’ve got a passion for travel and thrive in a dynamic environment where you’ll make an exciting impact on travelers around the world, Vantage may be your dream employer! As we expand our portfolio of travel experiences — including river and small ship cruises and land adventures — and our customer base, we increasingly seek creative, progressive, and motivated professionals to join the Vantage team in our Boston headquarters or in one of our global offices in Budapest, Buenos Aires, Beijing, and Cape Town.
We offer a robust benefit package including your choice of top medical, dental and vision insurance plans, free international travel, a minimum of 3 weeks vacation to start, 3 personal days to use as you wish, on-site gym, lunch walks, wellness initiatives and more.
Responsibilities:
Job Summary
As a member of the Chief Marketing Officer’s Leadership Team, and in collaboration with the overall Marketing team, the person in this key role will lead the product vision, strategy and execution for digital marketing including email, SEO/SEM, and social marketing and will play a pivotal role in driving growth of the company’s digital presence and interactive marketing plans. This is not a remote position.
Job Responsibilities for VP of Interactive and Digital Marketing
- Construct a digital marketing road map, resulting in an integrated strategy to improve efficiency, effectiveness, and marketing ROI
- Rapidly execute, test and optimize the digital marketing road map to improve marketing ROI
- Increase digital customer engagement and acquisition
- Lead a team of digital marketing professionals
- Work cross-functionally with other business units to advance strategic initiatives.
- Define key measures of success and provide transparency into performance of those initiatives
- Assist with defining the ROI of all proposed plans and report on the actual ROI post-implementation based on a rigorous system of performance and attribution
- Remain keenly aware of new consumer behavior, monitor competitive and market trends to drive new features and work closely with the sales team/Customer Service to develop innovative solutions for marketing Vantage’s products.
- Provide competitive analysis on all current and future product/feature offerings
- Manage and represent to external partners and vendors when defining requirements that require integration with third-parties.
- Manage email campaign strategy and execution, reporting and analysis
- Present reporting frequently to senior management, the product marketing team and channel owners
- Work closely with overall database function to drive synergy and share insights on customer file along with developing a multi-channel view of the customer.
- Search engine optimization/marketing (SEO/SEM) programs reporting and analysis.
- Generate and implement test strategies to drive qualified traffic and revenue-building activities.
- Collaborate with web developers, designers, and copywriters on SEO strategies
- Understand and report on traffic trends, funnel analysis, customer behavior.
- Highly collaborative role requiring successful interaction with internal constituents and vendor partners.
- Develop, attract, hire, manage and motivates a skilled team.
Required Skills and Experience
- BA/BS with significant coursework in marketing, mathematics, IT or economics, MBA or equivalent preferred.
- 8+ years’ experience in digital marketing, with at least 4+ years in digital marketing at the strategic, leadership level.
- Previous management experience with a staff of 5 or more
- Thorough knowledge of email best practices and associated legal restrictions
- Knowledge of and comfort with a variety of online tools, inclusive of content management systems, CRM, and web analytics
- Creative thinking, exceptional analytical skills coupled with solid business foundation, particularly in digital marketing.
- An innovative, positive, resilient and self-directed attitude – interested in “figuring out” solutions.
- Excellent oral/written communication and presentation skills.
- Travel industry experience strongly preferred
Vantage’s workplace culture is fun, collaborative, and meaningful. Our associates are fueled by the tangible results of delivering memorable and life-changing journeys while working collaboratively across the globe. Our associates don’t just help others travel, but we enable them to experience the Vantage Travel difference with several opportunities to explore the globe on a Vantage journey, too!
Alongside free annual travel opportunities, we recognize the hard work of our global associates with a competitive benefits package, flexibility, and myriad wellness options. Our convenient location next to TD Garden and North Station puts associates in the heart of world-class downtown Boston and just steps from a major transit hub convenient for city dwellers and commuters alike.
Some of our benefits include:
- Your choice of employer-subsidized medical plans, as well as comprehensive dental and vision plans and Flexible Spending Account (FSA)
- Up to 4 weeks of vacation time alongside 10 paid holidays, 5 sick days, and 3 personal days
- 401K with generous employer match
- Tuition Assistance Program
- Telecommuting and flexible work arrangements depending on position
- Free travel opportunities for associates, plus 25% discount on all trips for the associate and their family and personal airline ticket discounts
- 90% subsidy on MBTA passes inside of Boston and up to 50% subsidy on commuter rail passes
- Wellness program offering weekly fresh fruit delivery, on-site fitness center with Peloton bikes and lockers, weight loss benefits, and discounts on fitness boot camps and personal training
Equal Opportunity Employer
Vantage Deluxe World Travel is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, gender, gender identity, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.
