Vantage Travel | Deluxe World Travel Service | River Cruises & Tours

Web Producer

Job Title
Web Producer
Job ID
27364165
Location
Boston,  MA 02114
Other Location
Description

About Vantage

Lauded by Travel + Leisure, Condé Nast, World Nomads Solo Traveler, USA Today, and voted the leader in solo travel, Vantage Travel has curated deluxe river and small ship cruises, land adventures, safaris, family and culinary journeys since 1983. Through an enriching roster of included features and Cultural Connections, half a million travelers have experienced firsthand the culture, cuisine, history, and wildlife of more than 80 countries on all seven continents.

Why Work For Us?

If you’ve got a passion for travel and thrive in a dynamic environment where you’ll make an exciting impact on travelers around the world, Vantage may be your dream employer! As we expand our portfolio of travel experiences — including river and small ship cruises and land adventures — and our customer base, we increasingly seek creative, progressive, and motivated professionals to join the Vantage team in our Boston headquarters or in one of our global offices in Budapest, Buenos Aires, Beijing, and Cape Town.

We offer a robust benefit package including your choice of top medical, dental and vision insurance plans, free international travel, a minimum of 3 weeks vacation to start, 3 personal days to use as you wish, on-site gym, lunch walks, wellness initiatives and more.

Job Summary

Vantage values motivation, commitment, initiative, innovation and a good sense of humor. If you have an interest in the world, a passion for quality, and the ability to work as part of a team, then Vantage may be for you.  We are currently seeking an Interactive Web Producer to manage and execute multiple interactive projects including website enhancements, promotional, operational and automated email campaigns.  This is not a remote position.

List of Responsibilities

  • Meet corporate and team goals for timeliness, accuracy and performance.
  • Execute daily web enhancements and email campaigns
  • Work closely with Email Marketing Manager to constantly test and improve email campaigns through A/B and multi-variate testing.
  • Meet/exceed budgeted email open rates and CTO rates, as defined in the Weekly Email Scorecard, through improved email creative, subject line testing
  • Work closely with the Manager of Interactive Analytics to improve site performance through A/B and multi-variate testing of landing pages and product pages.
  • Conduct QA on web pages and email campaigns
  • Troubleshoot web and email issues, including timely fixing of broken links, as well as perform proper compression of images to improve site speed.
  • Produce and execute web builds and email campaigns on time and accurately.
  • Perform updates on web pages using content management systems and HTML/CSS.
  • Support SEO efforts by working with VP of Interactive Marketing to implement appropriate title tags, meta descriptions, and canonical tags.
  • Create mock-ups and designs for web pages, email templates, banners, etc. using current industry best practices.
  • Work with external web developers and internal IS&T department to facilitate fixes of web site and email platform bugs, enhancements and new development.
  • Work closely with marketing and creative departments to propose and deploy new creative/interactive marketing strategies, production methods and design changes.
  • Oversee and prioritize work effectively. Perform other duties as assigned.

Required Skills  and Experience

  • At least 2 years’ experience working as part of a creative team in an interactive agency or in-house environment on web and email projects for direct-to-consumer products.
  • Solid grasp of direct response advertising principles and CRM
  • Proven experience in web information architecture and web design best practices.
  • Advanced knowledge of interactive design tools.
  • Experience working with CSS. Demonstrated expertise in interactive web/email design. 
  • Working knowledge content management systems for web publishing.
  • Ability to create impactful user experiences in multiple mediums.
  • Experience in the travel industry a plus.
  • Experience with automated behavioral email campaigns a plus.
  • Experience with one of the following ESP’s preferred: Adobe, ExactTarget, Responsys, IBM, StrongMail or Epsilon.

Hardware/Software used: Mac OSX and PC platforms

Adobe PhotoShop CS5: Used to create email and web collateral

Adobe Dreamweaver CS5: Used to create and manage email and web collateral

Cumulus: Used to acquire owned imagery for email and web marketing collateral

Adobe InDesign CS5: Used to pull content from print collateral for use in interactive collateral

Adobe Acrobat Pro: Used to create and edit PDF documents linked to other interactive collateral

Microsoft Office: Excel, PowerPoint, Word, Entourage

SiteCore: Manage/edit product web content

 

Some of our benefits include

  • Your choice of employer-subsidized medical plans, as well as comprehensive dental and vision plans and Flexible Spending Account (FSA)
  • Up to 4 weeks of vacation time alongside 10 paid holidays, 5 sick days, and 3 personal days
  • 401K with generous employer match
  • Tuition Assistance Program
  • Telecommuting and flexible work arrangements depending on position
  • Free travel opportunities for associates, plus 25% discount on all trips for the associate and their family and personal airline ticket discounts
  • 90% subsidy on MBTA passes inside of Boston and up to 50% subsidy on commuter rail passes
  • Wellness program offering weekly fresh fruit delivery, on-site fitness center with Peloton bikes and lockers, and discounts on fitness boot camps and personal training

Equal Opportunity Employer

Vantage Travel is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, gender, gender identity, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.

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