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Multi-Media Graphic Designer
- Job Title
- Multi-Media Graphic Designer
- Job ID
- 27427228
- Location
- Seattle, WA
- Other Location
- Description
-
Graphic Designer Responsibilities:
o A client-first strategy: Identify areas of opportunity in the market, and create comprehensive strategies that resonate with customers’ needs and wants.
o Competitive analysis: Analyze competitors for their strengths, weaknesses, and unique ways they pursue customers. Use that data to inform strategies that will stand out from the noise and appeal to a targeted audience.
o Content audits & map/gap analysis
o Pipeline management: Ensure production hits editorial calendar and project milestones, stays within budget and meets delivery dates
o Playbook creation for consumption on a global scale
Storytelling: Take a comprehensive and strategic approach to storytelling, including the ability to:
o Tie together big ideas/concepts in a way that engages customers
o Authentically lead customers to the appropriate Boeing solution
o Create targeted and differentiated buyer-centric narratives
Innovation: Continually explore the newest industry trends, technology, tools, industry insights and platforms to:
o Uniquely tell our story
o Develop testing plans
o Keep us relevant
Content Performance: Work with analysts and other teams to monitor content performance and:
o Identify content trends on digital initiatives drawing on your knowledge of copywriting, video and graphic design, and social media channel nuances and audience behavior
o Understand which content or standards need to be adjusted, repackaged, or eliminated
o Ensure all content meets SEO guidelines, has keyword focus, cross links and contains clear calls to action
o Develop testing plans, working with digital and campaign strategists to ensure all testing is aligned to the role/goal of the content strategyQUALIFICATIONS:
Education/experience typically acquired through advanced education (e.g. Bachelor) and typically 15 or more years' related work experience or an equivalent combination of education and experience (e.g. Master+13 years' related work experience, 19 years' related work experience, etc.).
ADDITIONAL INFORMATION
This position must meet Export Control compliance requirements, therefore a 'US Person' as defined by 22 C.F.R.& 120.15 is required (US Citizen)