About Vantage
Vantage Deluxe World Travel is the leader in adventure travel for thirty-seven years.
Vantage’s workplace culture is fun, collaborative, and meaningful. Our associates are fueled by the tangible results of delivering memorable and life-changing journeys while working collaboratively across the globe. Our associates don’t just help others travel, but we enable them to experience the Vantage Travel difference with several opportunities to explore the globe on a Vantage journey, too!
Alongside free annual international travel opportunities, we recognize the hard work of our global associates with a competitive benefits package, flexibility, and myriad wellness options. Our convenient location next to TD Garden and North Station puts associates in the heart of world-class downtown Boston and just steps from a major transit hub convenient for city dwellers and commuters alike.
Some of our benefits include:
- Your choice of employer-subsidized medical plans, as well as comprehensive dental and vision plans
- 3 weeks of vacation time alongside 10 paid holidays, 5 sick days, and 3 personal days, 1 volunteer day
- 401K with generous employer match
- Tuition Assistance Program
- Telecommuting and flexible work arrangements
- Free international travel opportunities for associates, plus 25% discount on all trips for the associate and their family and personal airline ticket discounts
- 90% subsidy on MBTA passes inside of Boston and up to 50% subsidy on commuter rail passes
- Wellness program offering weekly fresh fruit delivery, on-site fitness center with Peloton bikes and lockers, weight loss benefits, and discounts on fitness boot camps and personal training
The Director of Digital Marketing will play an integral role in the planning and execution of performance campaigns spanning across all digital channels with a heavy reliance on Salesforce Marketing Cloud (SFMC) Email Marketing. You will collaborate with internal and external teams to produce, monitor, and optimize email marketing, email automation, multiple digital campaigns, SEM and SEO performance. This role requires strong analytical abilities to evaluate end-to-end customer experience across digital channels and customer touch points including the use of SQL programming.
In this role you will Manage weekly forecasting and budget flow management, including measuring and reporting performance of all digital marketing campaigns, assessing against goals (ROI and KPIs). You will be responsible to identify trends and insights, optimize spend and performance based on the insights, and provide thought leadership, technical SFMC expertise, and perspective for the adoption of marketing technologies for Email Marketing, Paid Social, Paid Search (PPC) and SEO.
This position reports to the CMO and currently has 1 direct report.
The Director of Digital Marketing is responsible for:
- All Salesforce Marketing Cloud (SFMC) Email Marketing for Vantage/Partners and Email Analytics, campaign development and analyzing results
- All Search Engine Marketing (SEM); includes all Google/Bing/Yahoo Pay-Per-Click (PPC), Retargeting and Analytics
- All Social Media Advertising; includes all Social Ads (Facebook, YouTube, Instagram, etc.), Retargeting and Analytics
- All Social Media Sites owned by Vantage (Facebook, Instagram, Blog, YouTube, etc.), campaign development, execution and analyzing the results
- All 3rd Party Digital Partnerships (Cruise Critic, Dunhill, Solo Traveler, Travel Zoo, etc.), campaign development, execution and analyzing results
- All Landing Page development direction, tracking set-up and measurement for all campaigns listed above
- All budgeting of spend, tracking set-up and measurement for all responsibilities listed above
Requirements:
- Salesforce Marketing Cloud expertise (SFMC), required
- SQL expertise – intermediate level or higher, required
- Tableau or PowerBI tools required
- Excel – intermediate level or higher, required
- Bachelor's degree required. Masters preferred.
- 5 years of direct or database marketing required
- 3+ years of email campaign management, automation and/or circulation
- Thorough knowledge of email best practices
- Knowledge of and comfort with a variety of online tools, inclusive of content management systems, CRM, and web analytics.
- Travel industry experience strongly preferred.
- Creative thinking, exceptional analytical skills coupled with solid business foundation, particularly in Interactive Marketing.
- An innovative, positive, and self-directed attitude – interested in “figuring out” solutions.
- Excellent oral/written communication and presentation skills.
This company is run by the numbers and strictly adheres to weekly reporting and holding people accountable to their numbers.
Equal Opportunity Employer
Vantage Travel is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, gender, gender identity, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.
