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Demand Generation & Marketing Operations Director
- Job Title
- Demand Generation & Marketing Operations Director
- Job ID
- 27631262
- Location
- Central and Eastern Time Zone,
- Other Location
- Description
-
Corsica Technologies is consistently recognized as one of the top managed IT and cybersecurity providers, helping organizations leverage technology as a competitive business advantage. Our integrated services protect companies and enable them to succeed. As our mission states, we are a key catalyst in protecting organizations, empowering their employees, and enabling their technology to gain a competitive business advantage so they can thrive.
Our team is focused on hiring the right people, in the right jobs, to help us continue to grow and move forward in creating a new level of service in the IT industry. Do you have what it takes to join the team? With decades of combined experience in our space, our leadership team thrives on helping their clients solve their most complex IT challenges.
Purpose
Corsica Technologies is a nationally-recognized, award-winning and rapidly growing managed IT and cybersecurity provider, and we are looking for an experienced B2B demand generation and marketing operations leader to help drive our growth to the next level.
The role is fully remote, with someone located in the Eastern or Central time zone, who is looking for a leadership role within a highly collaborative, positive and team-focused environment. Looking to have this person start in January 2022.
Reporting to the Chief Marketing Officer and overseeing the demand generation and marketing operations team, this role is focused on the strategy, execution, and ongoing optimization of all digital marketing campaigns, the website, the sales and marketing funnel, and metrics.
This role is responsible for ensuring that people, processes, and tools are optimally set up, aligned and integrated in order to achieve superior performance, as well as provide visibility and analytics on effectiveness and results to the leadership team.
You’ll have lots of support being successful in this role – from your team, the CMO, and outside agencies, making this an exciting time to join and providing high-visibility for the person in this role.
If you’ve led the successful execution of integrated, end-to-end campaigns that have driven demand and accelerated sales deals, this could be your next opportunity.
Demand Generation and Marketing Operations Director
Responsibilities- Collaborate with strategic marketing, CMO and the marketing team to own the strategy and execution for all lead generation programs to drive awareness, engagement, acquisition, renewals and expansion across both new business and existing accounts across all verticals.
- Collaborate with product marketing and the marketing team to establish and operationalize ABM campaigns.
- Partner and strategize with product marketing and service line leaders to translate business needs into compelling and effective demand generation channels, including content, events, webinars, paid, social and organic.
- Work with strategic marketing, demand generation and marketing operations to develop, manage, and execute nurture campaigns to move new leads through the sales cycle.
- Own the lead demand generation planning efforts, including production of lead generation goals and forecasts, setting and managing budget priorities, and measuring overall results.
- Responsible for weekly and quarterly marketing reporting across lead generation, productivity and opportunity creation. Understand what is working and what isn’t, and make recommendations to optimize and help drive the direction of marketing programs.
- Provide best practices in lead management as well as constantly refining the lead gen, lead scoring and nurturing programs.
- Drive our digital strategy and continuously optimize our website to drive an effective inbound lead generation strategy.
- Direct the sales development team on outbound call campaigns and ensure they are achieving inbound metrics.
Competencies and Qualities- Experience in martech, CRM, lead generation, lead scoring, account-based marketing, revenue attribution, ROI.
- Experience directly managing a team and implementing processes and systems.
- Understands and has managed sales development, demand generation and marketing operations teams.
- Works collaboratively within and across teams.
- Leverages data for insights and optimization.
Education, Experience, and Certifications
Required- At least 5 years of proven experience in B2B demand generation and ABM.
- Hands-on direct experience with a marketing automation system and CRM.
- Bachelor’s degree in business or marketing.
- Very strong written and verbal communication skills.
- Experience in working in the technology, managed IT and/or cybersecurity space is highly desired.
- Experience with Hubspot preferred.
- MBA an advantage.
If you don't think you meet all of the criteria above but are still interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team and help make an impact.
Supervisory Responsibility
Yes
Work Environment
100% remote
Travel
25% or less
Physical Demands
None
Position Type/Expected Hours
8 am – 5 pm, Central or Eastern time zone preferred
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Benefits:
We are fully invested in the growth and well-being of our employees and offer the following benefits to our employees in all locations:- 401K
- Medical, Dental, Vision
- Health Savings Account
- Life Insurance
- Short and Long-Term Disability
- PTO plus Paid Holidays
- Training and development opportunities
- Educational assistance
- EAP services that include free counseling services for employee and family
- Adoption assistance
- Commuter benefits
If you’re up for the challenge and enjoy the satisfaction of knowing your work has made a difference in helping other companies leverage technology as a competitive business advantage, then we want to hear from you today!
If you don’t think you meet all the criteria above and are still interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join a great team of professionals.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.