Vantage Travel | Deluxe World Travel Service | River Cruises & Tours

Manager, Circulation

Job Title
Manager, Circulation
Job ID
27647224
Location
BOSTON,  MA 02114
Other Location
Description
Title: Senior Analyst, Circulation
Department: Marketing
Location:  Boston, MA

About Vantage
Since 1983, Vantage Deluxe World Travel develops and delivers memorable travel journeys on seven continents whether on land, riverboats or small ships.

If you are driven by working in a dynamic environment where you’ll discover the value of impactful contributions in an industry that’s easy to fall in love with – the travel industry…Vantage may just be your next home to learn, contribute, work hard and have a little fun. As we evolve technologically and proactively offer differentiated travel experiences to our customers, we search for dynamic, progressive and focused professionals to join the Vantage team whether that’s in our headquarters in Boston or in one of our global offices.

Our team at Vantage exemplifies the values of our company:
  • Adaptability to change
  • Effective Communication
  • Problem Solving
  • Teamwork & Cooperation
  • Accountability & Dependability
  • On Time & Accurate

At Vantage, you’ll discover team members as being talented, driven, globally aware, entrepreneurial individuals who are flexible in a fast-paced environment and who bring sense of pride and humility to a unique culture.  Vantage is proud to offer flexible hours and a robust hybrid work schedule as well as commuter benefits, 401K with company match, an onsite gym and several options for medical insurance. 

We have created a culture that embodies an appreciation for the deep history of the Company that is driven by the ultimate goal of delivering memorable journeys to our passengers worldwide. Individually we are one piece of an amazing group while working collaboratively across the globe. We have discovered success year-over-year, by appreciating a proven formula of success while evolving with an ever changing world whether as a result technology advancements or keeping in front of passenger demands for exhilarating and memorable travel experiences.

Job Summary
As a member of the Catalog/Direct Marketing Circulation Team, and in collaboration with the overall Marketing team, the Circulation Manager will be responsible for the budgeting, maintaining and forecasting direct mail schedule and ROIs, executing all direct mail list selects. This individual will play a pivotal role in driving effective utilization and future development of the company’s customer segmentation process while minimizing customer acquisition costs by reducing spend to the least effective segments of the file and maximizing spend to the most effective segments. 




List of Responsibilities
  • Rapidly analyze, execute, test and optimize print campaigns to improve marketing ROI
  • Execute all direct mail list selects utilizing Salesforce Marketing Cloud tool.
  • Manage and drive execution and optimization of rolling 24 month print marketing contact plan
  • Familiarization with file segments used to optimize the circulation of print campaigns based on the performance of each segment. 
  • Present KPI’s in weekly and monthly reporting meetings to senior management, the product marketing team and channel owners, with recommendations
  • Run all performance reporting and ad hoc circulation analysis using tools such as Tableau, SQL Server and Excel reporting tools
  • Collaborate with the creative and brand teams in deciding the right audience for a campaign based on its goals. 
  • Generate and implement test strategies to drive improved conversion rates and redirect spend to better converting campaigns and/or segments in support of the annual Marketing Plan
  • Provide competitive analysis on all current and future product/feature offerings.
  • Work closely with overall marketing database and CRM role to drive synergy and share insights on customer, inquiry and new-to-file performance and gaps along with developing a multi-channel view of the customer.
  • Collaborate effectively with all departments
  • Manage one Circulation Analyst

Required Skills  and Experience
  • Bachelor’s degree with coursework in marketing, data science, finance and/or business analytics.
  • 4+ years’ experience with campaign management, list selection, and marketing automation tools. 
  • Intermediate knowledge of Salesforce Marketing Cloud is required to develop and execute list selects. 
  • Experience in marketing automation best practices and driving better list selection to minimize CTA (Cost to Acquire)
  • Excellent knowledge of and comfort with a variety of analytical tools like Excel, SQL, Tableau or PowerBI.


Equal Opportunity Employer
Vantage Travel is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, gender, gender identity, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.

 

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