Position provides base salary plus production base incentive plan.
Job Purpose:
The PET/CT Development Leader is responsible for developing sales and marketing strategies including:building productive relationships with physicians and the medical community, create and implement direct to consumer/patient marketing plans, create and implement sales plans to achieve goals by building on existing business while identifying and cultivating new opportunities for growth and development.
Essential Functions:
- Service existing physician relationships and develop new physician relationships.
- Analyze market opportunities and develop strategic sales plans for assigned geography.
- Focus marketing efforts by studying existing imaging services and opportunities for expansion.
- Conduct competitive market research by gathering current marketplace info on services offered and technological advancements.
- Develop and implement sales/marketing plan consistent with market analysis.
- Work with our internal team to develop additional marketing efforts to promote growth.
- Ability to think strategically, anticipate future consequences and trends, and incorporate them into the plan
- Participate in all efforts to increase patient access, enhance physician relationships, and support Center performance.
- Coordinate community and marketing events to promote the Center.
- Distribute information and educate healthcare providers about our services to the community, physicians, patients, nurses, clinicians and other medical staff.
- Facilitate strategic planning with management and implement initiatives.
- Maintain a physical daily presence in Center for brief time periods.
- Keeps management informed by submitting activity and results reports such as weekly work plans, monthly and annual territory analysis.
- Maintain professional and technical knowledge by participating in educational opportunities, reviewing professional publications, establishing personal networks, and participating in professional societies.
- Communicates/disseminates information from conference calls to Center associates.
- Maintain market/physician data.
- Build and maintain strong productive relationships with physician practices, center associates and the community at large.
- Contributes to team effort by accomplishing related results as needed.
- Ensures that all processing and reporting deadlines are consistently and accurately achieved.
- Regular attendance and punctuality.
- Meet or exceed all targets and goals as communicated by management.
- Maintain and develop new contacts and relationships with key healthcare stakeholders in the community.
- Perform any other functions as required by management.
Qualifications and Education Requirements
- Minimum three years healthcare service sales experience.
- Proven sales and marketing track record.
- Valid driver’s license.
- Reliable transportation.
Preferred Skills
- Knowledge of basic medical terminology and basic anatomy.
- Basic strategic and marketing knowledge.
Required Competencies
Excellent written and oral communication, teamwork/collaboration, integrity, results orientation, adaptability, initiative, customer focus, accountability, focus on results, professionalism, strong work ethic, partnership, sociability & networking, and quality orientation.
Physical Demands and Work Environment
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical demands: While performing the duties of this job, employee is required to walk; sit; use hands to handle, or feel objects, tools, or controls; reach hands and arms; talk and hear. Employee must lift and/or move 50 pounds. Specific vision abilities required by the job include close vision, distant vision, color vision, peripheral vision, depth perception, speech clarity, climb, balance, and stoop, kneel, and bend.
Work environment: While performing the duties of this job, the employee may be exposed to environmental risk of radiation exposure, and biohazard exposure.
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