The gig in short:

If people like you, they'll listen to you. But if they trust you, they'll do business with you." - Zig Ziglar. Here at ENTRE we believe in a personalized approach towards entrepreneurial success and that starts with building trust with prospective and existing students. As the PR and SEO coordinator, you will be working across PR and SEO to seed the ENTRE narrative with our network of vendors and internal staff. 

As the SEO lead you will also be responsible for managing the keyword strategy and link building to increase organic search results as well as drive traffic from search engines. Using your PR insights you'll stay up-to-date with the latest trends and work closely with content/editorial to develop a success search strategy.

Who we are:

We provide our students with the complete ecosystem they need to learn how to become a successful entrepreneur, including digital courses, coaching, community, tools, and events.

We believe that entrepreneurship is the key to unlocking the best possible quality of life for millions of individuals, and will be a catalyst for a much needed shift in culture - a shift toward self-determination, individual responsibility, and independent thinking. Simply put, we believe that by helping create successful ENTREpreneurs, we are changing the world. 

What we want you to do:

• Owning and maintaining vendor relationships including coordinating activity between our PR and SEO agencies. 

• Developing, and maintaining the company and Jeff Lerner PR calendar; work cross-functionally across the company to source ENTRE news for press. 

• Updates and maintains Jeff Lerner's media kit and ENTRE's earned media list.

• Develop and maintain a database of journalist, podcast, and blogger relationships for future outreach. 

• Work with our copywriter to draft press releases and thought leadership articles for publications like Forbes. Draft responses to article requests on behalf of ENTRE stakeholders. 

• Source and respond to relevant PR opportunities using HARO. 

• Vets earned media opportunities, speaking requests, for Jeff Lerner and other stakeholders.

• Develop key talking points and briefings for any appearances; assist with research. 

• Prepare media material and press kits for Jeff Lerner. 

• Track and report KPI's established in coordination with the Brand Director.

• Using monitoring tools to track and alert brand mentions, including creating an SOP for escalation.

• Works with the content and SEO team to ensure earned media (press releases) are shared appropriately.

• Coordinate PR activity, for the launch of Jeff's book (special project) 

• Work with Content Team to create blog posts and other pieces as needed that are SEO optimized

• Generate monthly SEO reports (such as rankings and traffic) with our vendors, track KPIs, and communicate results with stakeholders. 

• Research and perform ongoing trending and high-value keywords; share insights/recommendations with content and paid teams.

• Optimize copy and landing pages for search engine optimization

• Perform ongoing keyword research and discovery, expansion and optimization

• Research and implement search engine optimization recommendations on ENTRE and Jeff Lerner web properties. 

• Research and analyze competitor content and links

• Develop and implement an adaptive SEO growth strategy, including white hat link building

What we are looking for and what you have to have:

• Exceptional interpersonal, networking, verbal and written communication skills with a team-minded attitude to fill the role of an entry-level Public Relations Manager.

• An ideal candidate will have previous agency experience or have completed an internship at a public relations agency.

• Applicants preferred but not required with a 4-year BA or BS in Public Relations, Marketing, Strategic Communications, or a similar degree. 

• Expert writing ability: The position calls for long-form and short-form writing, from press releases highlighting ongoing initiatives to marketing and collateral copy (email, product descriptions, social media posts, etc.)

• Clarity: Ability to synthesize company talking points so they are relevant for media and consumer audiences based on current trends. 

• Must pass a writing test upon hiring

The perks:

• Full-time, permanent, and remote work

• 6 Company-paid Holidays

• Unlimited PTO 

• Medical, Vision, and Dental benefits

• Profit sharing opportunities

• A fun, dynamic, and exciting environment

Please visit ENTRE Institute to learn more about us and check us out on FB! 

As job positions at ENTRE open and are publicly posted, we encourage all applicants, including former students of ENTRE, who believe they have the qualifications and would be a good fit for the position to apply.  Individuals currently enrolled in ENTRE's training or coaching programs are not eligible to apply.

ENTRE is an Equal Opportunity Employer. We embrace the value you can bring to our team through your commitment, skills and abilities, creativity, experience and diversity...not your skin color, sex, gender or otherwise. However you identify, if you’re smart, good at what you do, feel aligned to ENTREs mission and values, and feel you’re the right fit for an open position, we encourage you to apply.