About the Company
Headquartered in Foothill Ranch, California, iBASEt simplifies complex manufacturing. Its solutions replace disparate production, quality, and MRO applications with paperless, digitally integrated solutions. From process and inspection, planning to the shop floor, and the execution of sustainment activities, iBASEt’s proven, pre-configured, and out-of-the-box solutions deliver real-time visibility and control that accelerates manufacturing performance. We apply that same dedication to creating a diverse and inclusive work culture that inspires our core values: Professionalism, Excellence, Teamwork, Continuous Improvement, Customer Focus and Innovation. We believe our team members are the best in the business, and we will continue to recruit, retain, develop and reward our most important asset – our people!
 

We are seeking a Marketing Operations Manager to help design, build, and oversee the day-to-day- operations of our marketing tech stack. This role will focus on ensuring the effective use and integration of marketing technology investments, the efficient deployment of marketing campaigns, and the accuracy and completeness of the company and contact data in the marketing database.
The Marketing Operations Manager will be the system admin for the our Marketing Automation Platform – currently Hubspot – providing structure and oversight to email programs, database hygiene, form and landing page creation, as well as the management of the lead lifecycle. Additionally, this role will work to integrate and optimize the entire marketing tech stack for maximum efficiency and data sharing. This role will also be responsible for marketing KPI metric reporting and dashboards.
Current tools include: Salesforce, Hubspot, Salesloft, Google Data Studio, Demandbase, SEMrush, Google Analytics, various project management software, etc. The ideal candidate loves making marketing teams more efficient and effective and has a strong background in building out systems and integrating technology, developing and documenting processes, and cleaning and presenting marketing data.

Job Role & Responsibilities
 

• Manage technical aspects of key marketing systems used to generate, distribute, and report on strategic marketing initiatives.
• Help manage lead data from online and offline sources and is a key player in maintaining data hygiene and integrity.
• Establish, maintain, and improve scalable processes across systems that ensure best practices for the marketing team to perform optimally in respective roles.
• Partner with internal stakeholders to define, maintain, and optimize the marketing tech stack.
• Share responsibility for tracking, reporting, and analyzing the performance of marketing activities including A/B and Multi-variate tests.
• Work with our Brand and Digital Marketing team to create emails, forms, landing pages, reports, and other related infrastructure to optimize performance of our digital marketing efforts across multiple touchpoints.
• Provide administrative and project support for a variety of marketing programs.
• Stay informed on developments in the marketing discipline and within our sphere of influence: new techniques, ideas, channels, strategies, etc., and identifies new and innovative opportunities

• 5+ years of hands-on experience in marketing across different channels.
• B2B marketing in a SaaS or high-tech organization experience preferred.
• Strong data skills with experience collecting, analyzing, interpreting, and reporting data using a variety of systems including Google Analytics.
• Familiarity with WordPress.
• Ability to learn new platforms and processes quickly.
• Competent in marketing areas including strategy, tech stacks, account-based marketing, and lead nurturing.
• Working knowledge of project management software.
• Deep understanding of the relationship between HubSpot and Salesforce, as well as a working knowledge and experience of how 3rd party integrations and APIs can help enable marketing automation.
• Working knowledge of Microsoft Outlook, Word, PowerPoint, and Excel.
• Analytical mindset and critical thinking.
• Manage conflicting priorities from various stakeholders across multiple teams and communicate effectively with internal, remote teammates.
• A desire to continuously test and learn but will also be disciplined and precise with data-informed learnings and takeaways.
• Demonstrated ability in building and maintaining relationships across departments and functions.
• Exceptional verbal and written communication, time management, and organizational skills.
• Assimilate quickly and handle organizational tasks, such as planning meetings and routing content for approvals and review cycles.
• Independent, creative self-starter with the ability to multi-task in a highly energetic, fast-paced environment.

• BA/BS degree or equivalent work experience.

Work Authorization/Security Clearance Requirements: 

Not Applicable 

What we offer
We are committed to offering the best to our employees. We offer a comprehensive benefits package that includes:

• Competitive salary
• Yearly Performance Bonuses
• Referral Bonuses
• Comprehensive Medical/Dental/Vision Plans
• Company Paid LTD/STD
• Company Paid Life Insurance
• HSA/FSA
• Unlimited Vacation
• 40 hours of sick time per year
• Paid Holidays (10 per year)
• WFH Equipment Stipend
• Internet/WIFI stipend
• 401K - company match
• Educational Assistance Program

Our company values work-life balance, and for this offers benefits such as Remote Work, Flexible hours, and a Wellness program.