Vantage Travel | Deluxe World Travel Service | River Cruises & Tours

Director, Product Marketing

Job Title
Director, Product Marketing
Job ID
27674584
Location
BOSTON,  MA 02114
Other Location
Description
Title:   Director, Product Marketing
Department:  Marketing - Creative
Location:  Boston, MA

About Vantage
Since 1983, Vantage Deluxe World Travel develops and delivers memorable travel journeys on seven continents whether on land, riverboats or small ships.

If you are driven by working in a dynamic environment where you’ll discover the value of impactful contributions in an industry that’s easy to fall in love with – the travel industry…Vantage may just be your next home to learn, contribute, work hard and have a little fun. As we evolve technologically and proactively offer differentiated travel experiences to our customers, we search for dynamic, progressive and focused professionals to join the Vantage team whether that’s in our headquarters in Boston or in one of our global offices.

Our team at Vantage exemplifies the values of our company:
  • Adaptability to change
  • Effective Communication
  • Problem Solving
  • Teamwork & Cooperation
  • Accountability & Dependability
  • On Time & Accurate

At Vantage, you’ll discover team members as being talented, driven, globally aware, entrepreneurial individuals who are flexible in a fast-paced environment and who bring sense of pride and humility to a unique culture.  Vantage is proud to offer flexible hours and a robust hybrid work schedule as well as commuter benefits, 401K with company match, an onsite gym and several options for medical insurance. 

We have created a culture that embodies an appreciation for the deep history of the Company that is driven by the ultimate goal of delivering memorable journeys to our passengers worldwide. Individually we are one piece of an amazing group while working collaboratively across the globe. We have discovered success year-over-year, by appreciating a proven formula of success while evolving with an ever changing world whether as a result technology advancements or keeping in front of passenger demands for exhilarating and memorable travel experiences.

Job Summary
The Director of Product Marketing will manage the Product marketing team to drive revenue, penetration and leads for both travel products and other corporate products. Responsible for knowing and analyzing the numbers and driving action plans to increase response rates by source.  Will develop, plan, execute, measure, report, and analyze the impact of integrated marketing strategies and campaigns that are designed to generate leads, corporate program penetration, and revenue in our web first environment. The primary focus will be on communicating the benefits and value of these offerings in channels that include direct mail, catalog, email, web, and telephone. As such, this associate will need to have mastered identifying and developing a compelling message that resonates with travelers. Essential day-to-day focus will center on ensuring that this messaging is incorporated effectively into the execution of marketing campaigns and monitoring the results of these programs versus plan.

List of Responsibilities
  • Develop, implement, and refine messaging strategy for each program designed to achieve growth.
  • Closely manage the marketing spend budget by program to ensure we meet or exceed revenue and profit targets.
  • Work closely with senior management and yield/revenue management teams to deliver on the penetration goals while optimizing marketing spend.
  • Develop and execute multi-channel contact strategies across planned promotions, supplemental promotions, and web updates
    1. Develop and implement merchandising strategies for assigned integrated campaigns
    2. Manage numerous projects in parallel across web, email campaigns, and direct mail/catalog pages while meeting all turnover dates
    3. Providing clear direction and priorities at promotion turnover meetings for Creative teams (Copy, Design, Photo)
    4. Create and revise paginations based on score-carded results – responsible for the completion of scorecards for creative post-mortems
    5. Use Wrike project management and proofing tools at all times

Additional Responsibilities:
  • Provide and be knowledgeable in best practices in campaign development to optimize efficiency and quality of campaigns across all channels (direct mail, email, phone, web, social, etc.)
  • Support Product Marketing role(s) during periods of peak workload and cover during time-off.
  • Ensure status of results are communicated weekly in report-outs and marketing meetings.
  • Align with CRM team to ensure that traveler preferences are both captured and actioned in marketing execution.

Required Skills  and Experience
 
  • 5+ years of experience driving marketing initiatives with direct accountability for results.
  • Excellent oral/written communication and presentation skills.
  • BA/BS in marketing/communications or demonstrated work experience applying a complimentary education
  • Creative thinking, exceptional analytical skills coupled with solid business foundation.
  • An innovative, positive, and self-directed attitude – interested in “figuring out” solutions.
  • Deep hands-on experience in multi-channel, multi-wave (trigger) direct marketing operations, strategy and analysis.
  • Marketing program forecasting, measurement and assessment.
  • Travel industry experience strongly preferred.
  • Strong detail orientation, ability to thrive in a fast paced environment and accountability to get the job done.

Equal Opportunity Employer
Vantage Travel is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, gender, gender identity, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.
 

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