Digital Marketing Analyst 3
- Job Title
- Digital Marketing Analyst 3
- Job ID
- 27743795
- Work Hybrid
- Yes
- Location
- Lehi, UT, 84043 Hybrid
- Other Location
- Description
-
Digital Marketing Analyst 3
12+ Months W2 Contract
Lehi, UT (hybrid)
Benefits You’ll Love:- NextDeavor offers health, vision and dental benefits for contract employees
- Paid sick leave eligibility is contingent on state of residence
- Optional 401k Plan (excludes employer match)
- Opportunity to get your foot in the door at a well-established corporation, with potential for extended or permanent full-time employment (NextDeavor boasts an impressive conversion rate of approximately 70%)!
The Digital Experience (DX) Marketing Analytics team is looking for a multifaceted, data-driven B2B Marketing Analyst with a strong blend of business knowledge and technical skills to evolve how we measure the impact of integrated marketing efforts. As an analyst with a focus on applications of modern approaches to ABM (Account-Based Marketing), you will be tasked with driving ABM performance and play a key role in creating new approaches to measure the impact of Adobe’s account-based initiatives. This job will require applying various analytical methods and tools to assist Marketing & Sales functions deliver growth in the digital experience segment.
Adobe’s Digital Experience business is an exciting, constantly evolving space that needs your skillset to drive marketing insights and generate long-term value for Adobe and its customers. In this team, we are tasked with discovering and communicating insights to our business partners by stitching together data to tell a cohesive story. We are passionate about diving deep into the data and building reporting solutions to help our partners scale efficiently.
Here’s how you’ll make an impact on the team:- Conduct analysis with a focus on articulating the impact of account-based performance across marketing and sales engagements
- Combine qualitative and quantitative insights to make recommendations to senior marketing leaders on campaign and program optimizations
- Work cross-functionally with Data Engineering, Operations, Portfolio, and Demand Marketing teams to ensure campaign is executed and results are effectively delivered
- Establish targets and benchmarks that articulate the impact of account-based initiatives to revenue
- Create new metrics and methods that quantify impact of thought leadership campaign engagements to primary B2B KPIs
- 3+ years of experience in B2B subscription revenue environment, with a focus on optimizing the Account-Based Marketing motion
- Degree in Marketing, Statistics, Finance, Computer Science or other relevant fields
- Ability to translate asks from marketing partners into technical requirements to surface impactful end-state analyses and reports
- Experience with SQL and Advanced Excel knowledge
- Outstanding problem solving and analytical skills including talent for conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
- Highly entrepreneurial and able to operate independently with minimal direction
Pay Range:
$32.00 - $35.00/hour
Ready to make your mark? Take the leap and apply directly here: <https://j.brt.mv/jb.do?reqGK=27743795&refresh=true> – your application is in good hands.
