Dobson Careers
Marketing Manager- E-commerce (On-Site)
- Job Title
- Marketing Manager- E-commerce (On-Site)
- Job ID
- 27744409
- Location
- OKC, OK, 73134
- Other Location
- Description
-
We are seeking a dynamic, results-driven, and creative Marketing Manager, E-Commerce to join our team. This role will be pivotal in developing, executing, and optimizing our online sales strategies through various digital platforms. The Marketing Manager, E-Commerce will leverage market insights, advanced analytics, and digital marketing strategies to enhance the customer journey, increase sales, and drive the company's e-commerce growth. This individual will play a critical role in achieving revenue targets and ensuring a seamless and engaging online shopping experience and achieving company goals.
RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:
Marketing Strategy Development:
• Strategic Campaigns: Develop and implement comprehensive e-commerce marketing strategies tailored to the digital landscape, aligning with broader business objectives to ensure cohesive online growth.
• Cross-Functional Collaboration: Work closely with the product development, sales, and operations teams to align marketing campaigns with product offerings, customer needs, and business goals. Ensure all digital strategies are synchronized across channels (PPC, social media, email, etc.).
• Customer Segmentation & Personalization: Use data-driven insights to segment customers effectively and deliver personalized content and offers that resonate with different buyer personas.
Content Creation & Management:
• Content Optimization: Oversee the development of high-quality, engaging content for the website, product pages, blogs, social media, and email campaigns. Ensure content aligns with SEO strategies and enhances the customer shopping experience.
• Conversion-Focused Content: Collaborate with the creative team to design content that not only attracts but also converts visitors into customers, including product descriptions, landing pages, promotional banners, and multimedia content.
Email Campaigns:
• Email Strategy & Automation: Plan, develop, and execute segmented email marketing campaigns with the goal of customer retention, acquisition, and upselling. Utilize HubSpot’s advanced features, such as A/B testing, to optimize subject lines, content, and CTAs.
• Lifecycle Marketing: Create automated email sequences tailored to the customer lifecycle (e.g., welcome series, abandoned cart, post-purchase follow-ups) to increase engagement and drive repeat purchases.
• Performance Analysis: Analyze email metrics, such as open rates, click-through rates, and conversion rates, to continually refine and optimize email strategies for maximum ROI.
Market Research & Competitive Analysis:
• Trend Identification: Conduct continuous market research to monitor emerging trends, competitor activities, and evolving customer behaviors. Leverage these insights to stay ahead of industry shifts and incorporate these learnings into marketing strategies.
• Product Positioning & Strategy Optimization: Use customer and market insights to refine product positioning, ensuring it resonates with target audiences while identifying opportunities for new products or services.
SEO/SEM Optimization:
• Search Engine Optimization: Implement advanced on-page and off-page SEO techniques, including keyword research, content optimization, backlink strategy, and technical SEO (site speed, mobile optimization, etc.) to increase organic traffic.
• Paid Search Management: Manage SEM campaigns (Google Ads, Bing Ads) with a focus on ROI. Continuously test ad creatives, targeting, and bidding strategies to ensure optimal ad performance.
• Conversion Rate Optimization (CRO): Implement A/B testing for landing pages, ad creatives, and website elements to improve conversion rates from organic and paid traffic.
Analytics & Reporting:
• Advanced Analytics: Leverage tools like Google Analytics, HubSpot, and other e-commerce tracking platforms to provide actionable insights into customer behavior, sales trends, and website performance.
• Key Performance Indicators (KPIs): Track and analyze key metrics such as traffic, bounce rates, conversion rates, customer acquisition costs (CAC), average order value (AOV), and lifetime value (LTV). Use these insights to make data-driven decisions for ongoing campaign optimization.
• Data-Driven Decision Making: Prepare and present regular performance reports to senior leadership, detailing marketing efforts' impact on revenue, growth, and ROI.
Social Media Management:
• Platform-Specific Strategies: Develop tailored content strategies for each social media platform (Instagram, Facebook, Twitter, TikTok, LinkedIn, etc.) with a focus on driving e-commerce traffic and brand awareness.
• Community Engagement: Build and nurture an online community by responding to customer inquiries, comments, and feedback across social channels, ensuring a positive brand image.
• Social Media Analytics: Analyze social media performance metrics, including engagement, reach, and conversions, and use these insights to adjust strategies and optimize social media efforts.
Collaboration & Coordination:
• Integrated Marketing Campaigns: Work with internal and external teams to ensure the execution of integrated campaigns across all digital marketing channels (PPC, SEO, social media, email, affiliate marketing, etc.) to maximize reach and engagement.
• Sales Enablement: Partner with the sales team to ensure alignment between marketing and sales efforts, using customer insights and data to optimize product offerings, promotions, and messaging.
Budget Management:
• Marketing Budget Allocation: Plan, manage, and optimize the marketing budget, ensuring efficient allocation to the most profitable channels and initiatives.
• Cost-Effective Strategies: Use data and performance analysis to prioritize marketing spends, ensuring cost-effective campaigns that drive the highest return on investment (ROI).
• Ad Spend Management: Oversee PPC campaign budgets, ensuring that paid media initiatives are performing within budget while maximizing profitability.
QUALIFICATIONS INCLUDE:
• Education: Bachelor's degree in Marketing, Business Administration, Data Analytics, or a related field.
• Experience: 5-7+ years in e-commerce marketing, digital advertising, or related roles, with proven experience in managing e-commerce platforms and driving measurable results.
• Technical Skills: Proficiency in Google Analytics, HubSpot, SEM tools (Google Ads), and SEO platforms. Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• E-Commerce Platforms: Experience with the HubSpot e-commerce platform and integration with marketing tools for seamless campaign management and tracking.
• Analytical Mindset: Strong proficiency in data analysis, with a deep understanding of e-commerce KPIs and the ability to transform data into actionable insights for campaign optimization.
• Creativity and Innovation: Ability to generate innovative ideas for online campaigns, content creation, and product positioning that resonate with digital consumers.
