Sr. Product Marketing Manager, Acrobat for Students
- Job Title
- Sr. Product Marketing Manager, Acrobat for Students
- Job ID
- 27744669
- Work Hybrid
- Yes
- Location
- San Francisco, CA, 94103 Hybrid
- Other Location
- San Jose, California
- Description
-
Sr. Product Marketing Manager, Acrobat for Students
6+ Months W2 Contract
Bay Area, CA (hybrid)
Benefits You’ll Love:- NextDeavor offers health, vision and dental benefits for contract employees
- Paid sick leave eligibility is contingent on state of residence
- Optional 401k Plan (excludes employer match)
- Opportunity to get your foot in the door at a well-established corporation, with potential for extended or permanent full-time employment (NextDeavor boasts an impressive conversion rate of approximately 70%)!
We are seeking a Senior Product Marketing Manager, NextGen to join our Adobe Acrobat AI team for 6 months to help define key opportunities for our product offerings focused on identifying areas of future growth for a new segment- education.
As a top-tier marketer, you have deep appreciation for the next generation of customers, are data-driven, and proficient in marketing frameworks, channels, and tactics. You are well-versed in different areas of marketing and can flex to various key initiatives and strategic priorities relating to the student audience. You have strong cultural awareness and understand and excel at establishing relationships and credibility across diverse teams. You understand subscription models and are a self-starter with strong initiative. The ideal candidate will have a passion for understanding how best to reach the student audience and craft compelling strategies that drive engagement and units.
Here’s how you’ll make an impact on the team:- Expand Market Reach: Drive business growth by identifying marketing opportunities for Acrobat AI, defining a clear cohesive strategy and approach for the student audience
- Product Innovation: work closely with the Product teams to identify and nurture new product and AI features
- Messaging & Positioning: Develop compelling value proposition messaging for products to convince prospective students to try, buy, and adopt our software
- Cross-Functional Collaboration: Partner across Marketing, Finance, Inbound PMM, GTM, Product, and Analytics teams to define strategic priorities
- Strategic-Thinking: Translate strategies into marketing initiatives with key cross-functional marketing teams
- Customer Research: Collaborate with research and insights teams to understand trends in the business and develop insights that translate into meaningful recommendations for growth
- Campus Activation: Partner with community and internal education teams to organize on-site university events aimed at increasing awareness and establishing effective feedback loops
- Pricing & Offer Lineup: Understand and execute offer lineup strategies catered to students
- BS/BA with 8+ years of marketing experience, technology company, and SaaS experience preferred
- Product marketing expertise and experience with student / education audience
- Strong analytical and strategic-thinking skills. Well versed in market research. Utilizes and interprets insights to advise decisions and strategic direction
- Demonstrated leadership success in multi-faceted environments, rapidly anticipating and adapting to shifting priorities
- Executive presence and excellent interpersonal skills
- Global cultural awareness and experience working with regional teams
- Strong experience leading cross-functional multidisciplinary teams to drive high-impact business initiatives and product launches; highly collaborative work style
- Strong ability to frame issues, drive appropriate analyses, and make clear, impactful recommendations
- Exceptional analytical, verbal, and written communication skills
Pay Range:
$47.00 - $52.00/hour
Ready to make your mark? Take the leap and apply directly here: <https://j.brt.mv/jb.do?reqGK=27744669&refresh=true> – your application is in good hands.
