Job Title: Social Media Coordinator - aspireTV

Reports to: Director, Community Engagement

Location: Atlanta - Hybrid, with a combination of telecommuting workdays and in-office workdays

FLSA Status: Exempt 

JOIN OUR TEAM

At UP Entertainment, we are passionate about storytelling, cultural trends, and fostering dynamic audience engagement across screens and platforms. Join us in making UP Entertainment the leading platform for uplifting digital entertainment. 

We’re excited to learn more about you! To apply for this position, please follow the link and instructions at the bottom of the job description. We look forward to learning about your interest in the role, your experience, knowledge and talents!

SUMMARY: aspireTV is the premiere television network that positively reflects Black culture, life and style. Our diverse lineup of original series, independent films, documentaries as well as beloved dramas and comedies showcase Black stories in a way that is inspiring, authentic, and entertaining. 

We are seeking a highly motivated and creative Social Media Coordinator, aspireTV brands to join our digital marketing team. This role will be instrumental in growing our linear and streaming brands’ social media presence and engagement among our passionate fanbase across multiple platforms.

WHO WE ARE:

At UP Entertainment, we believe that quality entertainment, with uplifting and inspiring stories, has the power to positively impact hearts and change our world. Our core purpose is to UPlift Someone. UP Entertainment, celebrating its 20th anniversary this October, is the destination for uplifting entertainment for passionate and diverse audiences across the leading cable, satellite and streaming platforms. Brands include UP Faith & Family, UPtv, aspireTV, aspireTV+, GaitherTV+ and Cine Romántico.  UP Entertainment’s award-winning pro-social initiative, “UPlift Someone,” has inspired over 200 million people to uplift others through its social videos. 

UP Entertainment’s core values are: Be Uplifting, Be Your Best, and Be a Buffalo.  

Be Uplifting

We aim to uplift and inspire, making someone’s day and their life better by serving them well. We share knowledge and information and are committed to developing ourselves and others. We team up across boundaries and differences to win. At UP, success is shared.

Be Your Best

Our employees are our greatest assets. Our differences, experiences and passions are respected, celebrated and supported at UP because we are most productive as our authentic selves. We always give our absolute best and pursue excellence by designing and planning for the results we want and deliver them. 

Be a Buffalo

Like buffalo, we run unified toward challenges and face them with determination and strength. Our industry is unpredictable and so are we. We work hard and are most resourceful and innovative when pressure is applied. We are confident and courageous, resolute, and strong. At UP, we welcome disruption.

WHO YOU ARE 

The ideal candidate is a strategic and data-driven storyteller with an understanding of the ever-evolving social media space and who is deeply connected to consumer trends and cultural moments that resonate with our multicultural audience.  This role will focus on developing and executing social strategies with the goal of fostering and growing community engagement and supporting tentpole initiatives that will drive linear TV ratings and convert audiences to streaming subscriptions.  You are dedicated to enhancing audience engagement and fostering community growth, collaborating effectively with internal teams and external stakeholders.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Drive and evolve a holistic social strategy relevant to aspireTV brands, audience and digital community, developing platform-specific approaches across aspireTV’s social ecosystem, including TikTok, Instagram, YouTube, Facebook and more.
• Manage the execution of annual, seasonal, and monthly plans, across social platforms that will bring the broader brand strategy to life through a social-first mind set.
• Create, curate, and schedule highly engaging multimedia content, including images, videos, content pieces, GIFs, and copywriting, ensuring seamless implementation.
• Deliver weekly performance analysis, insights and best practices to inform channel and creative optimization to grow engagement and followers
• Collaborate with internal teams, including marketing, creative, and production, to align content strategies with company and brand objectives.
• Support influencer partnerships and multicultural campaign activations.
• Foster relationships among brand, editorial and digital leads, external partners, talent, production companies and studios to acquire or develop social content.
• Build and maintain monthly content calendar aligned with brand objectives and promotional campaigns.
• Deliver customer excellence by actively managing and growing a social media community by engaging in brand voice and tone with followers, influencers, communities, and other relevant external accounts to encourage conversations, actions, brand loyalty and conversions.
• Offer recommendations on small-scale social media investment/boosting and work collaboratively with paid media teams to optimize campaign results.
• Stay informed and leverage industry and media trends, pop culture, competitive brands and digital innovations and social media best practices to enhance content strategies, implement new tactics, digital tools and platforms.
• Must possess a multitasking and information-seeking attitude, continuous learning and curiosity mindset, passionately sharing knowledge across the department and cross functional teams.
• Ability to capture content on set during production and relevant, brand-driven events with iphone (cast interviews, behind-the-scenes footage, etc.) for social content.

EDUCATION/EXPERIENCE:

·       Bachelor's degree (B.A.) in Marketing, Communications, Social Media, Digital Marketing, Media Studies, or related field or equivalent or equivalent combination of education and experience.

·       2-4 years’ experience in social media management, preferably in entertainment, media, or multicultural marketing is preferred.

·       Prior experience in the entertainment industry is a plus.

SKILLS

• Oral & Written Communications:  Exceptional, written, and oral communication skills. Communicates well one on one, in small groups and larger presentations, including external public speaking. Writes clear, precise, well-organized documents using appropriate vocabulary, grammar, and wording
• Teamwork:  Ability to work independently and collaboratively as a team; experience working with cross functional teams
• Problem Solving and Analysis: Identifies significant problems and opportunities. Analyzes problems in depth and achieves effective resolution. Determines root causes for issues and solves for them, striving for continuous improvement.

TECHNICAL SKILLS

To perform this job successfully, an individual must be proficient in Microsoft Office Suite including Word, Excel, PowerPoint, CoPilot, Outlook, Teams, etc. and possess the following:

• Strong understanding of social media platforms, algorithms, AI tools and best practices.
• Proficiency in content creation tools such as Canva, Adobe Creative Suite (Premiere Pro and After Effects), or similar platforms.
• Experience with social media analytics tools (e.g., Sprout Social, Hootsuite, Meta Business Suite).

CERTIFICATIONS

This job currently has no certification requirements. 

SUPERVISORY RESPONSIBILITIES

This job has no supervisory responsibilities.

OTHER:

This is a hybrid job role, with a combination of telecommuting workdays and in-office workdays.

We are an Equal Opportunity Employer. We are committed to equal-employment principles and comply with all applicable federal, state, and local equal employment opportunity laws and regulations. The terms and conditions of the application process and employment relationship are to be non-discriminatory—without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical condition related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, military status, sexual orientation or any other protected category or class that may be applicable to you in the jurisdiction where you are employed. UP Entertainment. Moreover, in accordance with federal and applicable state and local law, we provide reasonable accommodations for applicants and employees’ sincerely held religious beliefs, practices, or observances conflict with work requirements and for applicants and employees with known disabilities provided that such individuals are qualified to perform the essential functions of the job, with or without accommodation, and provided that any accommodations would not impose an undue hardship on the company or introduce a direct threat to the health and safety of the worksite employee with a disability or others. Any applicant or employee who requires a reasonable accommodation during the application process or to perform the essential functions of the job should contact a company manager, a company officer or Insperity to request such an accommodation. 

TO APPLY:  Visit UP Entertainments Careers Page.  If you have previously applied with UP, please Login.  If this is your first visit, select the career opportunity that is of interest to you.  At the bottom of the job description, you will be prompted to create a candidate profile.  Creation of an account is required to begin the application process.   

For more information about UP Entertainment, our brands and values, please visit our website:  www.upentertainment.com