Job Title: Social Media Content Creator

Reports to: Editorial Director

Location: Atlanta - Hybrid

FLSA Status: Exempt 

JOIN OUR TEAM

At UP Entertainment, we are passionate about storytelling, cultural trends, and fostering dynamic audience engagement across screens and platforms. Join us in making UP Entertainment the leading platform for uplifting digital entertainment. 

We’re excited to learn more about you! To apply for this position, please follow the link and instructions at the bottom of the job description. We look forward to learning about your interest in the role, your experience, knowledge and talents!

SUMMARY: We are seeking a creative and trend-savvy Social Video Content Creator to concept, produce, and edit engaging short-form content for UP Entertainment’s streaming services (UP Faith & Family, GaitherTV+, aspireTV+) and linear brands (UPtv, aspireTV, Ovation). This position is ideal for a digital storyteller who lives at the intersection of creative development, social media trends, and video editing. The Social Media Video Producer will craft platform-optimized videos that captivate audiences and spark community engagement—whether filming original content, collaborating with talent, or creatively repurposing existing show or movie footage. If you are passionate about making culturally relevant content that entertains and uplifts audiences and drives digital engagement, we want you on our team.

WHO WE ARE:

At UP Entertainment, we believe that quality entertainment, with uplifting and inspiring stories, has the power to positively impact hearts and change our world. Our core purpose is to UPlift Someone. UP Entertainment, celebrating its 20th anniversary this October, is the destination for uplifting entertainment for passionate and diverse audiences across the leading cable, satellite and streaming platforms. Brands include UP Faith & Family, UPtv, aspireTV, aspireTV+, GaitherTV+ and Cine Romántico.  UP Entertainment’s award-winning pro-social initiative, “UPlift Someone,” has inspired over 200 million people to uplift others through its social videos. 

UP Entertainment’s core values are: Be Uplifting, Be Your Best, and Be a Buffalo.  

Be Uplifting

We aim to uplift and inspire, making someone’s day and their life better by serving them well. We share knowledge and information and are committed to developing ourselves and others. We team up across boundaries and differences to win. At UP, success is shared.

Be Your Best

Our employees are our greatest assets. Our differences, experiences and passions are respected, celebrated and supported at UP because we are most productive as our authentic selves. We always give our absolute best and pursue excellence by designing and planning for the results we want and deliver them. 

Be a Buffalo

Like buffalo, we run unified toward challenges and face them with determination and strength. Our industry is unpredictable and so are we. We work hard and are most resourceful and innovative when pressure is applied. We are confident and courageous, resolute, and strong. At UP, we welcome disruption.

WHO YOU ARE 

You are a creative and detail-oriented content creator who excels at producing engaging, high-quality videos for social and digital platforms. You excel at developing concepts informed by social trends and platform best practices and can bring those concepts to life through shooting and editing. You’re a natural collaborator who works well across teams and with external partners, balancing creativity with efficiency and thriving in a fast-paced environment. You are dedicated to enhancing audience engagement and fostering community growth, and your ability to optimize video content ensures that brand narratives resonate deeply across digital channels, making you an ideal fit for our team.

ESSENTIAL DUTIES & RESPONSIBILITIES

Content Creation and Editing

• Develop original, trend-driven creative concepts tailored to social platforms including TikTok, Instagram, YouTube, Facebook, and X.
• Capture self-shot video on location or in the office using iPhone or company-provided camera equipment.
• Collaborate with talent, production teams, and influencers to create compelling social-first content.

• Edit short-form video for social and digital platforms using tools such as Premiere Pro and After Effects.

• Repurpose existing programming footage, behind-the-scenes material, and partner content into engaging social video.
• Ensure all content aligns with platform-specific best practices, brand voice, and visual standards.

Content Strategy & Performance:

• Stay up to date on emerging social media trends, platform algorithms, and creative best practices.

• Present creative concepts and content recommendations based on trend research and audience insights.

• Optimize video for platform performance, engagement, search, and discoverability.
• Monitor content performance through analytics tools, adjusting strategies to improve reach and engagement.

Collaboration & Project Management

• Partner with digital marketing, brand, programming, and creative services teams to develop and execute content strategies.
• Communicate effectively with cross-functional teams including production, streaming, PR, and legal.
• Manage multiple projects simultaneously while ensuring timely delivery and maintaining creative quality.
• Archive produced content and maintain organized project files.

EDUCATION/EXPERIENCE

·       Bachelor's degree in Film/Video, Design, Multi-media Journalism, Communications, or related media-focused fields highly preferred.

·       5+ years of experience in digital content creation, video editing, and publishing preferably within fast-paced digital media, entertainment, or related industries.

·       Demonstrated ability to create high-performing digital content with a portfolio of published work.

SKILLS

• Oral & Written Communications:  Exceptional written, and oral communication skills. Communicates well one on one, in small groups and larger presentations, including external public speaking. Writes clear, precise, well-organized documents using appropriate vocabulary, grammar, and wording
• Judgment and Decision Making: Consistent logic, rationality, and objectivity in decision-making. Neither indecisive nor hip-shooter. Generates sensible, realistic, practical solutions to problems. Exhibits a high level of integrity, earning the trust of coworkers and putting organization and team above self-interests

·       Problem Solving and Analysis: Identifies significant problems and opportunities. Analyzes problems in depth and achieves effective resolution. Determines root causes for issues and solves for them, striving for continuous improvement.

·       Teamwork: Ability to work independently and collaboratively as a team; experience working with cross-functional teams 

TECHNICAL SKILLS

To perform this job successfully, in addition to the skills noted above an individual must be proficient with Microsoft Outlook, Word, Excel and the following:

• Expertise in Premiere Pro and After Effects, and proficiency in company-approved AI tools for content editing.
• Excellent storytelling skills, with the ability to create narratives tailored to digital audiences.
• Working knowledge of content management systems (CMS) such as Brandfolder.
• Understanding of SEO best practices for content discoverability.
• Experience with digital analytics tools, including Google Analytics, Looker, HubSpot, and Sprout.
• Experience with static creative asset editing and graphics editing tools is beneficial.

CERTIFICATIONS

This job currently has no certification requirements. 

SUPERVISORY RESPONSIBILITIES

This job has no supervisory responsibilities.

OTHER

This is a hybrid job role, with a combination of telecommuting workdays and in-office workdays.

We are an Equal Opportunity Employer. We are committed to equal-employment principles and comply with all applicable federal, state, and local equal employment opportunity laws and regulations. The terms and conditions of the application process and employment relationship are to be non-discriminatory—without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical condition related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, military status, sexual orientation or any other protected category or class that may be applicable to you in the jurisdiction where you are employed. UP Entertainment. Moreover, in accordance with federal and applicable state and local law, we provide reasonable accommodations for applicants and employees’ sincerely held religious beliefs, practices, or observances conflict with work requirements and for applicants and employees with known disabilities provided that such individuals are qualified to perform the essential functions of the job, with or without accommodation, and provided that any accommodations would not impose an undue hardship on the company or introduce a direct threat to the health and safety of the worksite employee with a disability or others. Any applicant or employee who requires a reasonable accommodation during the application process or to perform the essential functions of the job should contact a company manager, a company officer or Insperity to request such an accommodation. 

TO APPLY:  Visit UP Entertainments Careers Page.  If you have previously applied with UP, please Login.  If this is your first visit, select the career opportunity that is of interest to you.  At the bottom of the job description, you will be prompted to create a candidate profile.  Creation of an account is required to begin the application process.   

For more information about UP Entertainment, our brands and values, please visit our website:  www.upentertainment.com