Marketing Specialist

Albany, New York, United States (On-site) 

Our client is seeking a Marketing Specialist who is a creative problem-solver with a proven ability to drive business development and enhance brand presence. This individual will work closely with leadership to develop and execute strategic marketing initiatives that align with organizational growth objectives, while also supporting the sales team through impactful campaigns and marketing materials. The ideal candidate is adaptable, collaborative, and passionate about delivering measurable results.

CORE RESPONSIBILITIES: 

• ·    Lead and execute digital marketing initiatives, including SEO, SEM, website content management, and creation of marketing materials, while coordinating efforts with external vendors.
• Develop and produce engaging digital and print content—such as case studies, email campaigns, web copy, social media posts, and press materials—to strengthen the company’s industry presence.
• Partner with leadership to design and implement marketing campaigns that drive business growth and expand market share.
• Conduct market research to stay current on industry trends, competitor activities, and emerging technologies relevant to manufacturing.
• Oversee vendor relationships for the production of marketing collateral, promotional materials, and related marketing services.
• Collaborate with external agencies and creative partners to execute national marketing initiatives.
• Monitor and report on campaign performance metrics, including cost per lead (CPL), keyword rankings, and conversion rates.
• Support the sales team by developing product sheets, proposal templates, and presentation materials that align with brand standards.

REQUIREMENTS: 

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3+ years of B2B marketing experience; manufacturing or construction background a plus.
• Strong writing, editing, and visual storytelling skills.
• Proficient in CRM and marketing automation tools (Pipedrive preferred).
• Skilled in digital marketing, including SEO, SEM, social media, paid campaigns, and email automation.
• Familiarity with AI-assisted tools (e.g., ChatGPT, SEMrush AI) and Adobe Illustrator for light design work.
• Strong analytical mindset with ability to translate data into actionable insights.
• Highly organized, detail-oriented, and adaptable in a fast-paced environment.
• Excellent communication and collaboration skills; team-oriented with a customer-focused approach.
• Willingness to travel periodically for trade shows and events.

BENEFITS: 

• Set holiday schedule and paid time off 
• Health and Vision Insurance
• Simple IRA with match
• Short Term and Long Term Disability Insurance

BASE SALARY RANGE: $70,000 - $90,000, commensurate with experience.

M3 Placement and Partnership is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by law.