Director of Demand Generation & Revenue Operations
About Prospera
Prospera Market Strategies, headquartered in Austin, TX, is the nation's leading administrator of market-based settlement solutions, currently overseeing approximately $1.6 billion in assets. Backed by Centurion Investment Holdings and Origami Capital Partners, Prospera unites two established product providers—Assura Trust and Structures—under a single, institutionally grounded platform.
Our suite of products—Fee Structure Plus (FSP), Settlements Plus, and Growth Structured Settlement (GSS)—provides plaintiff attorneys and their clients with flexible, tax-advantaged, market-based alternatives to traditional annuity-based settlement structures.
We exist to modernize settlement planning, empowering clients to protect and grow proceeds over time while maintaining the security and oversight that long-term financial commitments demand.
The Opportunity
We're seeking a strategic and results-driven Director of Demand Generation & Revenue Operations to lead our revenue growth engine. In this pivotal role, you'll architect and execute an integrated, revenue-driven marketing strategy that drives pipeline growth, improves conversion efficiency, and maximizes return on marketing investment.
Reporting to the SVP of Marketing, you'll sit at the intersection of marketing, sales, and business development—building scalable acquisition engines, driving cross-functional alignment around pipeline objectives, and implementing data-driven systems that deliver predictable, measurable revenue growth. This is an exceptional opportunity to shape the future of our go-to-market strategy and lead a growing team.
Key Responsibilities
Demand Generation & Pipeline Growth
- Own and execute enterprise-wide demand generation strategy across multiple business lines, driving qualified pipeline and revenue growth.
- Build and scale full-funnel acquisition programs that generate high-quality leads and accelerate the sales cycle.
- Develop and optimize multi-channel campaigns across email, digital, social, and outbound channels to maximize reach and engagement.
- Continuously improve MQL-to-SQL conversion rates and pipeline velocity through testing, optimization, and process refinement.
Revenue Operations & Infrastructure
- Design and implement attribution models and reporting frameworks that clearly track marketing impact on revenue and inform strategic decisions.
- Lead CRM strategy and optimization, including Salesforce architecture, reporting, automation, and data governance.
- Establish pipeline visibility and forecasting capabilities that provide executive leadership with actionable insights for decision-making.
- Align marketing and business development through shared metrics, processes, and accountability structures.
Performance Marketing & Paid Media
- Oversee paid media investment across channels including LinkedIn, Meta, search, and programmatic, ensuring optimal budget allocation.
- Optimize Customer Acquisition Cost (CAC), Lifetime Value (LTV), and ROI through rigorous testing, analytics, and strategic budget management.
- Manage agency and vendor relationships to ensure performance standards, efficiency, and alignment with company objectives.
Cross-Functional Leadership
- Build and mentor a high-performing team of demand generation and revenue operations professionals as the function scales.
- Partner closely with business development leadership to ensure alignment on pipeline targets, conversion strategy, and growth initiatives.
- Collaborate with product, services, technology, and executive stakeholders to support company-wide growth objectives.
- Drive a culture of accountability, performance measurement, and continuous optimization across all marketing functions.
Technology & Data Strategy
- Own the marketing and revenue technology stack, including CRM, marketing automation, and analytics platforms.
- Leverage data and analytics to inform strategy, optimize campaigns, and improve customer acquisition efficiency.
- Identify and implement systems and tools that improve scalability while reducing operational costs and complexity.
What We're Looking For
Required Experience & Skills
- 10+ years of progressive experience in B2B marketing, demand generation, revenue operations, or related fields.
- Proven track record of driving significant pipeline and revenue growth through integrated, data-driven marketing strategies.
- Deep expertise in performance marketing, paid media strategy, and customer acquisition across multiple channels.
- Strong hands-on experience with CRM platforms (particularly Salesforce), marketing automation tools, email platforms, and analytics solutions.
- Demonstrated ability to build, mentor, and lead high-performing, cross-functional teams in fast-paced environments.
- Strong analytical mindset with expertise in attribution modeling, ROI analysis, and data-driven decision-making.
- Excellent communication skills with the ability to influence stakeholders at all levels of the organization.
Preferred Experience
- Background in financial services, fintech, or other complex B2B industries.
- Experience supporting multi-brand or multi-business line organizations.
- Familiarity with B2B, B2B2C, advisor-based, or enterprise sales models.
- Experience building revenue operations functions from the ground up.
Work Environment & Requirements
- Full-time position with a standard 40-hour work week.
- Hybrid schedule: 4 days on-site in Austin, Texas and 1 day remote.
- Flexibility to work extended hours as needed based on business demands and campaign timelines.
- Excellent verbal and written communication skills required.
- Proficiency with computer systems, including keyboard, mouse, and standard office technology.
- Role involves varying levels of physical activity, including extended periods of sitting, occasional walking, and the rare need to lift or transport office equipment.
Ready to Make an Impact?
If you're an experienced demand generation and revenue operations leader looking to drive meaningful growth at a company with a mission to help people, we'd love to hear from you. Join the Prospera team and help us build the revenue engine that powers financial stability and hope for thousands of people.
To apply, please submit your resume and a brief cover letter highlighting your relevant experience and achievements.
