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Audience Editor, The Texas Newsroom

Job Title
Audience Editor, The Texas Newsroom
Job ID
Work From Home
Dallas,  TX
Other Location
Anywhere in Texas

The Texas Newsroom – the collaboration among NPR and public radio stations in Texas – is seeking an Audience Editor. This senior journalist – a key part of our statewide leadership team – will help public radio stations in Texas reach new audiences and engage with communities that represent the diversity of the state.  

LOCATION: This position will be employed by KERA, based in Dallas TX, but is 100% remote and can be located anywhere in Texas

The Texas Newsroom is the landmark regional news collaboration of public radio stations across the state and NPR. It includes KERA in Dallas/Fort Worth, KUT in Austin, Houston Public Media and Texas Public Radio in San Antonio.

As we seek to recognize and reflect the increasing diversity among our audiences, we encourage candidates from diverse backgrounds and with diverse perspectives to apply.

The Audience Editor is a new position created as part of The Texas Newsroom’s digital ambition. It’s an exciting opportunity to help expand the reach of a thriving collaboration that tells stories from across the state, and to bring valuable public-service journalism to local communities in all corners of Texas.

The Audience Editor will develop strategies to help The Texas Newsroom connect with audiences we are not reaching and better listen to communities of color and younger Texans. The editor will create scalable solutions across multiple platforms – such as newsletters, social media and websites – to share with stations around the state.

This position will report to the Statewide Managing Editor, The Texas Newsroom and is FLSA classified as exempt, not eligible for overtime.

  • Create a blueprint for audience engagement, using the second season of KUT’s The Disconnect podcast as a test case. The Disconnect’s next installment explores whether the Texas power grid is prepared for extreme weather a year after a deadly winter storm brought the grid to its knees.
  • Create strategies to engage with new and diverse Texas audiences on multiple platforms, such as websites, social media and newsletters 
  • Collaborate with audio and digital editors and reporters at public radio stations across Texas
  • Suggest stories, formats, products, partnerships and events that will resonate with new audiences 
  • Use analytics to help us understand our audience, inform editorial decisions and expand our reach 
  • Work with public media journalists across Texas to actively incorporate diverse perspectives and voices into the editorial process 
  • Advise our journalists on headlines and SEO best practices 
  • Edit and producing stories 
  • Ensure we meet standards of accuracy, fairness and balance 
  • Develop processes and workflow for cross-station collaboration 
  • Potentially supervise a team
  • Be an active participant in KERA’s work towards to equity, diversity and inclusion
  • Work in a manner that is consistent with KERA’s mission, vision and values; and maintain compliance with all company policies and procedures
  • Comply with KERA’s COVID-19 policies if ever onsite
  • Perform additional duties as assigned

This list of job duties is not exhaustive and is subject to regular reviews and updates.

We believe a strong organization includes employees from a range of backgrounds, with different skills, experiences and passions. If you do not meet every position qualification but have some of these skills and feel you could be the right candidate for the job, we would like to hear from you. Please apply and tell us more about yourself.
  • A journalist with a passion for the mission of public media
  • Exceptional organizational and time management skills
  • Demonstrated ability to collaborate across teams
  • Skills in data analysis and reporting
  • Understanding of social media best practices and digital trends
  • Experience working in audience engagement
  • Experience writing and editing news stories on deadline
  • Knowledge of AP style

  • Spanish-language skills desired, not required

$70,000-$90,000 annually, dependent on experience

  • Generous vacation, sick, personal time and holidays
  • Comprehensive health, dental and vision insurance
  • Flexible scheduling and hybrid work environment
  • 403b plan with KERA-match after 1 year
  • Culture focused on diversity, equity, inclusion and belonging
  • Robust employee assistance program

  • Complete the application on KERA’s employment page. 
  • Please include a cover letter indicating why you’re excited about joining The Texas Newsroom’s team 

KERA is an Equal Opportunity Employer
KERA believes that diversity is important to our success. We are committed to equal employment opportunity and all qualified applicants will receive consideration for employment without regard to race, color, national origin, sexual orientation, gender identity, gender expression, age, religion, veteran status, disability or any other characteristic protected by law.

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