Candidates – M3 Placement & Partnership

Communications and Marketing Specialist

Job Title
Communications and Marketing Specialist
Job ID
Albany,  NY
Other Location
Summary Description:

The Academy of the Holy Names is seeking a Communications and Marketing Specialist responsible for the overall direction of the school’s marketing plan. The Communications and Marketing Specialist (1) works with various departments and constituencies to select appropriate communication platforms to champion and disseminate the school’s internal marketing message. (2) serves the school’s student recruitment and re-recruitment efforts. (3) creates the case for support that drives the school’s fundraising efforts: (4) analyzes the performance metrics of the school’s digital marketing (website and social media) platforms and uses analysis to inform marketing and communications decision- making; and (5) ensures that all school-to-parent; school-to-student, and administrator-to-faculty communication represent a uniform school voice, tone, and style and are segmented for each audience.

Essential Responsibilities:
  • Is charged with presenting a positive and consistent image of the school to members of the school community and public
  • Works closely with the Director of Enrollment Management to create marketing and communication strategies that promote and enhance recruitment and re-recruitment programs
  • Coordinate the school’s writing, editing, graphic design, videography, photography, and print publications needs
  • Uses social media platforms and social media marketing
  • Understands search engine marketing and uses tools like Google Analytics and Google AdWords to inform marketing and communications decision-making.
  • Uses tools such as AdobeCreative Cloud (Photoshop, InDesign, Premier Pro) to design effective marketing and communications materials
  • Has a working knowledge of content management systems, HTML coding, and digital graphics production
  • Oversees the school’s website and leads the school’s overall marketing communications efforts
  • Coordinates the timely, error-free, and cost-effective production of all publications and advertisements, including writing, editing, design, photography, and print and electronic management of the following:
    • Student recruitment pieces (viewbooks, enrollment application materials, open house invitations, and other facts/school profile information
    • Production of short videos for annual celebrations/events, parent education activities, development; and general marketing purposes
    • Targeted e-mail to various constituencies
    • Annual Fund campaign materials and donor recognition pieces (Annual Report Printer’s Proof; Giving and Getting Involved brochure; and annual and major gift collateral marketing materials)
    • Invitations to special events, receptions, and gatherings
    •  Academic information/publications, (course catalogs, curriculum guides, and program brochures)
    • Handbooks (faculty, student, and parent)
    • Stationery and business cards; and other general campus communication materials
  • 10. Serves as the webmaster for the school’s website, overseeing architecture, design, and content
  • 11. Reviews content of school communications (aside from routine updates and classroom pages) to ensure consistency with other school communications
  • 12. Monitors the school’s editorial and graphic standards policies, ensuring that all publications carrying the school’s logo accurately reflect the character of the institution, present the school in an accurate and consistent manner, meet high design and editorial standards, and make a positive contribution to the school’s image
  • 13. Provides staff with assistance in accessing and managing publications and marketing vendors, including printers, graphic designers, photographers, videographers, digital and web analytics, and mail houses
  • 14. Manages media relations, identifying newsworthy events, writing press releases, and cultivating strong collaborative partnerships with local media
  • 15. Produces a weekly digital newsletter for school families, staff, and alumnae
  • 16. Cultivates an astute understanding of the consumer market and, with the Director of Enrollment Management, allocates advertising and marketing resources accordingly, sharing the information with members of the leadership team to best serve and sustain the school’s mission
Performance characteristics:
  • Has a deep sense of the school’s mission and values and the ability to integrate them into the work of the department
  • Has strong written and verbal communication skills
  • Is highly detail-orientated and consistently delivers a high degree of accuracy
  • Is highly motivated and passionate about meeting and exceeding goals
  • Has excellent communication skills with a strong customer-and-client-service orientation
  • Is highly organized
  • Is adept at communicating the school’s story to various constituencies
  • Is committed to his/her own professional growth

The Communications and Marketing manager will be supportive of the mission of the Sisters of The Holy Names of Jesus and Mary. In addition, s/he will have:
  • A bachelor’s degree in marketing communications or a related field
  • Fluency in the latest technology/software pertinent to the role
  • Excellent speaking, writing and public relations skills
  • Understanding of graphic design standards
  • Knowledge of the latest developments in e-communications, social media, and the Internet
  • Strong journalistic skills-but also the ability to tell the school’s story in a highly rational and emotionally evocative manner

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