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Brand Marketing Manager
- Job Title
- Brand Marketing Manager
- Job ID
- 27731085
- Work Hybrid
- Yes
- Location
- Irving, TX 75039
- Other Location
- Description
-
At Avocados From Mexico®, we nurture hearts to live life deliciously. The Brand Marketing Manager is an exciting and critical role on the Marketing team that supports the planning, development, and execution of all brand marketing projects and deliverables for both General and Hispanic Market efforts. These marketing efforts should drive consumer awareness, recognition and preference of the Avocados From Mexico® brand vs other avocado brands for the ultimate goal of increasing overall value for the brand as well as driving consumption.
Reporting to the Director of Brand Marketing & Media, the Brand Marketing Manager will be an enthusiastic brand steward and collaborate with internal partners while managing external agencies to bring to life a cohesive and consistent brand communication strategy across multiple platforms and channels including offline (TV, Radio, OOH) and online media (social, OLV, display etc.). This role will manage the creative development and production process across brand programs and tentpole campaigns such as Super Bowl and Cinco de Mayo.
This position requires a positive, energetic, creative and highly collaborative individual who possesses the ability to cultivate strong working relationships while supporting the executional plans that will enable the achievement of the brand goals.
Brand Building & StrategyResponsibilities - Contribute to the development of the annual brand marketing plan including researching trends, identifying consumer insights, and exploring innovative marketing ideas that will drive future brand growth.
- Organize and enforce the brand communication strategy in partnership with the Director of Brand Marketing & Media and the creative agency.
- Partner closely with the creative team to bring the strategy to life through quality creative that drives branding and performance.
- Act as the brand steward by maintaining the brand book and owning the brand asset management system.
- Develop inspiring creative and media briefs for online and offline campaigns that deliver on the business objectives.
- Lead the development of creative assets for pre-testing to drive brand performance.
- Manage brand partnerships with influencers, vendors, other brands, and partner with PR on celebrity/talent sponsorships.
- Support the Director of Brand Marketing & Media on developing strategic POVs, creative testing, and tentpole program strategies.
- Collaborates across the team with Media and Digital Teams, along with cross-functional departments, to optimize campaigns.
Campaign & Program Management- Support the Director of Brand Marketing & Media on developing integrated campaigns and programs that drive brand awareness and brand preference across our key strategic pillars: Brand and Core Uses, Hispanic, and Tentpoles (Super Bowl, Cinco de Mayo, etc.).
- Lead and champion experiential brand programs to drive in-person brand engagement with our consumers.
- Maintain project timelines while staying on budget, and work closely with the creative and media teams to launch campaign deliverables on time.
- Own all aspects of the video production process including animatics, pre-and-post-production, logistics, budget management, product sourcing, talent usage, food styling and trafficking.
- Monitor brand campaign performance and track KPIs accordingly. Provide recommendations to the media and data analytics team to optimize campaigns as necessary.
- Manage creative asset feedback for campaign development and secure alignment on key stakeholder approvals (including senior leadership and USDA).
- Lead contract development and budget management and work closely with vendors and agencies on billing and scope of work management.
- Additional responsibilities as needed.
Collaboration- Partner with the PR team to accomplish earned media amplification of the brand message.
- Partner with the Research and Analytics team to execute concept testing and research that will inform the brand strategy
- Partner with the Digital and Media teams to execute 360 omnichannel brand campaigns that reinforce the brand narrative across all channels and guarantee consistency of the brand message and reach goals and objectives
Skills/Qualifications - Creative thinker that can articulate constructive creative feedback.
- Strategic thinker with exceptional critical thinking skills.
- Self-starter who works collaboratively and is highly self-motivated; goal and results-oriented.
- Excellent communication and presentation skills. Bilingual (Spanish) preferred but not required.
- Strong influencing skills to articulate the brand POV and gain alignment across the organization.
- Exceptional project management skills with the ability to manage multiple projects and timelines.
- Well-organized and detail oriented.
- Strong budget management skills.
- Ability to manage multiple agencies and stakeholders. Cross-functional collaborator that forms strong working relationships within both internal and external teams.
- Thrives in a fast-paced environment while being adaptable, resilient, and resourceful.
- Growth mindset and continuous learner; exhibits insatiable curiosity and an interest in self-improvement.
- Analytical skills and experience in analyzing research or data to draw insights.
- Strong computer skills required, including PowerPoint and Excel.
- Excellent in managing goals with long term priorities for the business.
- Must be able to travel up to 20%.
Education/Experience Requirements - A minimum of 5 years of experience in Marketing, working at top-tier ad agencies and/or client-side brands. Prior experience working on a recognized CPG brand preferred.
- Bachelor’s degree required; MBA preferred. Major in Marketing or Advertising is a plus.
- Solid experience with TV production.
- Super Bowl marketing programs and TV production experience is a plus.
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