Communications and Content Strategy Assistant

Job Title
Communications and Content Strategy Assistant
Job ID
Work Hybrid
Atlanta,  GA 30318 Hybrid
Other Location
Job Title:       Communications and Content Strategy Assistant
Reports to:     Vice President, Communications
Location:        Atlanta
FLSA Status: Exempt

Supports the PR department with the company’s key initiatives by writing press materials, gathering press coverage clips, managing photo and video assets for press, collaborating with cross departments, and managing tasks relating to the company’s plans for celebration events (to include a 20th anniversary celebration in October 2024). Brands include UPtv, UP Faith & Family, aspireTV, aspireTV+, aspireTV Life, Cine Romántico, GaitherTV+ and representation of Ovation TV, Journy and Mystery Alley. This role will also provide administrative support to the content strategy team to include meeting scheduling and coordination, documentation of meeting notes and action items, and project management activities. Looking for someone who is passionate about the entertainment industry and pop culture, and who is aware of the competitive landscape and is able to share any pertinent insights. This is a unique opportunity to gain experience in Public Relations while getting insight into the business side of the entertainment industry by supporting the Content Strategy team with administrative duties.



UP Entertainment, home to UP Faith & Family, UPtv, aspireTV, aspireTV+, aspireTV Life, GaitherTV+ and Cine Romántico, is the destination for uplifting entertainment for passionate and diverse audiences across the leading cable, satellite and streaming platforms. UP Faith & Family is the leading subscription streaming service in uplifting entertainment. UPtv is the trusted network for adults seeking positive programming with relatable stories about relationships, filled with love and laughter, through exclusive premiere movies, box-office hit films and beloved series. AspireTV is the television network that celebrates and reflects Black culture, life and style in a way that is inspiring, authentic and entertaining. AspireTV+ is a new subscription streaming service for Black culture and urban lifestyle entertainment. AspireTV Life is a free ad-supported streaming television (FAST) channel filled with programming that shares the experiences of multicultural viewers through food, fashion, travel and design. GaitherTV+ is a subscription streaming service for Gospel, Country, Bluegrass and Christian music lovers. Additionally, UP Entertainment in partnership with PixL Dos, manages and distributes Cine Romántico, a FAST channel featuring the best of Hollywood TV romance movies in Spanish. UP Entertainment also represents partner brands Ovation TV, Journy and Mystery Alley. UP Entertainment’s award-winning pro-social initiative, “UPlift Someone,” has inspired over 200 million people to uplift others through its social videos and dedicated UPlift Someone Facebook page and website. This initiative is directly related to the company’s core purpose to UPlift Somone.

  • Compile press clippings/coverage weekly.
  • Draft press releases/summaries/biomaterials as needed.
  • Assist team with campaigns, including developing strategy, pitches, and executing press outreach.
  • Manage updates and materials on the company’s press site.
  • Work closely with marketing to gather video and photo assets to be shared with press.
  • Work closely with programming to create movie and series descriptions as needed.
  • Compile weekly programming alerts for press.
  • Help coordinate talent travel when needed.
  • Support team with logistics and planning aspects for any PR events including the company’s 20th anniversary celebration.
  • Create graphics to be used on LinkedIn announcing new hires.
  • Research PR contacts/build press lists.
  • Compile information for award submissions.
  • Schedule all meetings, including all conferences and distribute recap notes for the content strategy team.
  • Track and maintain content submissions through the evaluation and review process.
  • Maintain Content Acquisition Tracking document. 
  • Stay current on breaking news and events that may impact programming decisions and alert department heads of issues that may impact the air in a timely manner.
  • Track trends and content across the entertainment industry, including traditional TV, theatrical movie releases, Netflix, Disney+, Amazon Prime, Hulu and any new and emerging streaming services. 
  • Maintain and collaborate to update existing databases, reports, and documents that are distributed to leadership and internal stakeholders.
  • Maintain the runs remaining document tracking usage for every series for UP, Aspire and Ovation.
  • Attend and cover cross-departmental meetings for all platforms and provide updates to the department as needed.
  • Screen series and movies to be scheduled.
  • Other job-related duties or projects as assigned.

  • Bachelor's degree in a relevant field or equivalent combination of education and experience.
  • Prior internship experience in the entertainment industry, particularly in public relations/communications is preferred.

  • Strong background in AP style writing.
  • Meticulous attention to detail and a commitment to accuracy.
  • Project Management: Organized and detail-oriented with ability to manage, prioritize, balance multiple projects, and adhere closely to deadlines.
  • Time Management: Ability to work effectively in a deadline driven environment.
  • Exceptional interpersonal, written, and oral communication skills
  • Exceptional relationship-building skills
  • Ability to work independently and collaboratively as a team.
  • Resourceful with the ability to pivot and adjust as needed.
  • Passion for the industry and insights into UP Entertainment brands and platforms and all the elements that define them. 
  • Strong emotional intelligence and collaborative spirit.
  • Strong knowledge of pop culture.

To perform this job successfully, an individual should have knowledge of Microsoft Office Suite including Word, PowerPoint, Excel, and other relevant internet software such as Airtable. Knowledge of Canva and Adobe Creative Suite applications such as Photoshop and InDesign preferred. Experience with WideOrbit/Media Genix/Simms scheduling system is a plus.

This job currently has no certification requirements.

This job has no supervisory responsibilities.



This is a hybrid job role, with a combination of telecommuting workdays and in-office workdays.

We are an Equal Opportunity Employer. We are committed to equal-employment principles and comply with all applicable federal, state, and local equal employment opportunity laws and regulations. The terms and conditions of the application process and employment relationship are to be non-discriminatory—without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical condition related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, military status, sexual orientation or any other protected category or class that may be applicable to you in the jurisdiction where you are employed. Moreover, in accordance with federal and applicable state and local law, we provide reasonable accommodations for applicants and employees’ sincerely held religious beliefs, practices, or observances conflict with work requirements and for applicants and employees with known disabilities provided that such individuals are qualified to perform the essential functions of the job, with or without accommodation, and provided that any accommodations would not impose an undue hardship on the company or introduce a direct threat to the health and safety of the worksite employee with a disability or others. Any applicant or employee who requires a reasonable accommodation during the application process or to perform the essential functions of the job should contact a company manager, a company officer or Insperity to request such an accommodation.



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