Marketing Analytics Manager
12+ Months W2 Contract
San Jose, or San Francisco, CA (Hybrid)

Here’s how you’ll make an impact on the team:

• Explore our data infrastructure, extract necessary data, perform data analysis, visualise findings to understand key marketing patterns and trends to develop compelling data driven stories
• Summarise analysis on customer needs, product positioning, campaign performance, market trends and competition in regular, actionable, and engaging business updates
• Tell the story behind the numbers to a variety of business partners to influence and inspire corrective actions to the business strategy
• Acquire, summarise, and circulate key takeaways derived from primary research and market trend analysis done in close partnership with the marketing research team
• Bring to life key marketing insights to drive account penetration and upsell motions to improve LTV
• Understand and communicate what drives performance and opportunities for product marketing messaging
• Partner with marketing to create data-driven campaigns that optimise prospects conversion
• Build feedback loops to highlight knowledge gaps and drive future analysis and research
• Conduct end-to-end analyses to drive insights for marketing stakeholders around campaign, digital, and event performance and understand impact to pipeline creation, growth, and progression.
• Synthesize qualitative and quantitative data from multiple sources to support analytics goals
• Apply advanced B2B analytical methods to expand marketing's ability to articulate impact to driving progression of opportunities through the lifecycle

Here’s what you’ll need to be successful in this role:

• 5+ years related work experience in Data Analytics, Consulting or Marketing Analytics
• B2B Marketing and Sales knowledge is a key requirement
• Very strong communication and presentation skills is a key requirement
• Adept at data crunching, and passionate about unearthing significant patterns and meaningful insights
• Proactive self-starter, always on learner, and able to work in a virtual environment
• An eye for accuracy, the ability to self-manage multiple data sets and data requests, and flexibility to respond quickly and meticulously
• Autonomy in managing stakeholders (Director+) and navigate a matrix environment across time zones
• Knowledge of CRM tools (e.g., Salesforce or MS Dynamics) is mandatory
• Experience in data visualisation is required, PowerBI is highly preferred
  Proficiency in SQL, Hive, or Azure Databricks is highly preferred
• Understanding of key marketing KPIs as part of the customer journey from awareness to purchase.
• Ability to translate stakeholder asks into technical requirements to surface impactful end-state analyses, insights, and reports
• Advanced Excel Required

Pay Range: 

$55.00 - $61.27/hour

Benefits That Matter to You: 

• NextDeavor offers health, vision and dental benefits for contract employees
• Paid sick leave eligibility is contingent on state of residence
• Optional 401k Plan (excludes employer match)

Ready to take the next step? Apply today and be part of a team that transforms businesses and fuels growth!

Apply with Pioneers here <https://nextdeavor.thepioneers.ai/jobs/a3c22e49--marketing-analytics-manager-integrated-campaign-