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Marketing Communications Specialist (Copywriter)

Job Title: Marketing Communications Specialist (Copywriter)

Job ID: 27774157

Location: Vienna, VA, 22180

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Description

Marketing Communications Specialist II

Location: Vienna, Virginia 22180

Position Overview

The Marketing Communications Specialist II creates and produces marketing concepts and copy for product marketing, advertising, direct response, and marketing communication campaigns. This role contributes to marketing plans, strategies, and campaigns while championing initiatives throughout the marketing department and with external partners. The position performs complex creative copy development and sensitive messaging for various promotional mediums using in-depth marketing knowledge and brand guidelines with minimal supervision. This role serves as a Point of Contact for highly visible and sensitive/crisis communication messaging and provides assistance and training to junior team members.

Key Responsibilities

Create conceptual approaches and copy solutions to promote our client's products and services to increase member engagement, branding recognition, and market penetration goals
Collaborate with business clients and marketing staff to translate marketing communications into clear, cohesive, concise, and effective communications pieces for campaigns and various media
Provide consultative editorial and development services to clients to ensure appropriate copy solutions, content accuracy, and grammar consistency in style and image
Provide creative solutions for marketing campaigns, product launches, and other initiatives
Acquire and maintain thorough understanding of product owners' products, goals, and business objectives
Keep current with industry standards, competitors' practices, regulatory and copyright considerations, and remain up to date on market trends and communications best practices
Analyze quality of work through review of marketing summaries and metrics to determine if copy materials and methodologies were effective and produced desired results
Make presentations to stakeholders and management on marketing campaign initiatives, outlining objectives, action plans, and results
Provide input and recommendations for marketing plan modifications due to market environment changes or requirements
Participate, facilitate, and implement marketing initiatives across all channels by conceptualizing and translating information into understandable copy and content
Contribute to the development of web content marketing strategy to include links within websites, emails, and other digital channels
Monitor, submit updates, and audit product information on sites to ensure accuracy, compliance with corporate marketing plans, regulatory requirements, and our client's standards
Ensure communications content aligns with latest SEM (Search Engine Marketing) and SEO (Search Engine Optimization) capabilities to support market penetration and marketing strategic initiatives
Implement industry best practices for readability, compliance with ADA standards, and success metrics
Tailor all communications by channel and according to strategy
Champion our client's brand; create, contribute, implement, and update brand style guides, messaging documents, and preparedness communications
Ensure communications and brand tone and voice are appropriate for all member-facing communications
Educate internal stakeholders and outside vendors on brand standards
Review projects and vendor performance to ensure schedules and deadlines are met, quality is high, and brand standards are maintained
Initiate creation of messaging documents and brand guides and communicate to management; work to align communication throughout the organization
Provide support in the management of marketing editorial calendars
Manage vendor relationships, including budget analysis and planning
Perform other related duties as assigned

Required Qualifications and Education

Bachelor's degree in English, Communications, Journalism, Marketing, or equivalent combination of training, education, and experience
Advanced knowledge of marketing, advertising, direct response, and corporate communications principles
Experience in copywriting, communications, editing, and proofreading
Advanced knowledge of marketing, advertising, direct response, and corporate communications principles and communications production processes
Experience creating conceptual approaches and copy solutions for marketing communications in media to include SEM/SEO methodologies, with minimal editorial supervision
Advanced research, analytical, and concept organization skills
Ability to articulate findings in oral and written presentations of creative work to various audiences
Experience managing and leading multiple projects, resolving conflicting requests, meeting changing requirements and priorities, and accomplishing marketing goals
Advanced organizational, time management, and problem-solving skills
Ability to work independently and as a member of a team to achieve project goals
Advanced relationship management skills to gain confidence and cooperation of various levels of staff, management, vendors, and clients and obtain consensus
Experience with word processing and editorial applications software

Desired Qualifications and Education

Advanced knowledge of all marketing communication production processes
Advanced knowledge of financial services industry and products
Experience working in a demanding creative environment similar to an advertising agency

CC Pace is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other protected characteristic under federal, state, or local laws.

CC Pace are committed to employing only candidates who are legally authorized to work in the United States. For us to comply with the Immigration Reform and Control Act of 1986, all new employees, as a condition of employment, must complete the Employment Eligibility Verification Form I-9 and provide documentation that establishes identity and authorization to work. E-Verify will be used for employment verification as part of your onboarding process.

CC Pace values integrity throughout our hiring process. As part of our standard verification procedures, candidates will be asked to provide documentation confirming employment history, education, and work authorization.