Job Search | Hueman Private Investment Talent Solutions

 

Senior Marketing Manager

Job Title
Senior Marketing Manager
Job ID
27776785
Location
Atlanta, GA, 30301 
Other Location
Description

The Senior Marketing Manager will be responsible for building and scaling a data-driven marketing engine that generates qualified demand, strengthens brand consistency, and enables sales teams across multiple operating companies.

This is a highly visible, hands-on role ideal for a marketing leader who thrives in growth-oriented, build-from-scratch environments and can balance strategy with execution.


Key Responsibilities

Demand Generation & Revenue Impact

  • Develop and execute multi-channel marketing strategies across digital, field, and partnership channels
  • Build programs that directly contribute to pipeline growth and revenue targets
  • Partner closely with sales leadership to align on targeting, messaging, and lead quality
  • Implement and optimize lead lifecycle and funnel performance

Multi-Brand Strategy & Governance

  • Establish a scalable framework to support multiple brands within a decentralized structure
  • Balance centralized marketing standards with local market needs
  • Support brand architecture decisions, including acquisitions and rebrands

Digital & Performance Marketing

  • Oversee digital channels including SEO/SEM, paid media, and website optimization
  • Improve online presence across a fragmented portfolio of businesses
  • Establish consistent reporting on marketing ROI and performance metrics
  • Connect marketing data to downstream sales and revenue outcomes

Sales Enablement

  • Equip sales teams with high-impact collateral, case studies, and tools
  • Provide market insights and competitive positioning
  • Improve CRM adoption and marketing-to-sales handoff processes

M&A Integration

  • Support newly acquired businesses with brand alignment and marketing integration
  • Lead website and digital onboarding efforts
  • Accelerate lead generation while preserving local customer relationships

Field & Local Marketing

  • Develop playbooks for regional marketing initiatives, events, and partnerships
  • Guide local teams on best practices while maintaining flexibility

Option 2: Create a New Profile