Experiential Marketing Specialist

Job Title
Experiential Marketing Specialist
Job ID
27752465
Location
New York, NY, 10013 
Other Location
Description
This full-time position based in New York City is responsible for developing and executing experiential events for a variety of exciting spirits brands. The Specialist will work closely with our client’s Experiential and Brand Marketing teams to support development of experiential strategies that drive cultural relevance and build brand affinity for the target consumer.

This person should have a proven track record of planning and executing events in a variety of size and formats from small to large including sponsorships, festivals, sports partnerships, and other large-scale programming. The ideal candidate will have strong project management and communication skills while being a self-starter. A creative thinker with a love for spirits and hospitality is a plus.

Working closely with and under the direction of the VP of Client Services you will:
  • Manage the ticket bank for partner events and lead all associated communications.
  • Oversee the process of creative review, approval and distribution of festival info sheets.
  • Assist with collation and circulation of event recruitment materials and RSVP management. 
  • Perform venue reviews and provide insights and recommendations.
  • Perform creative review of select event materials including event invitations, menus and directional signage.
  • Perform reviews of post-event reports and support with feedback, edits and circulation, helping to embed strong metrics and recapping processes around tentpole activations. Assist in data analysis and review of qualitative and quantitative surveying for tentpole consumer activations and social listening for trade activations.
  • Manage requests for new or revised POs for approved budgets and inputting into spend trackers to help track overall budgets for the year.
  • Manage the product request process, including estimates, ordering, and delivery for events requiring product drop-offs.
  • Manage the POS order process for annual catalogue buys and individual event needs, working closely with Senior Manager and Manager to identify needs.
Position Requirements
  • Bachelor’s Degree
  • 2+ years of hands-on experience in event planning/execution
  • Exceptional communication and organizational skills with a keen eye for detail
  • Ability to work both independently and collaboratively with teams across functions
  • Ability to anticipate needs and acts accordingly and/or quickly as needed
  • Ability to travel 10% of the time with some evening, weekend and holiday work required
  • Ability to lift up to 35lb
  • Microsoft Office Suite Proficient
  • Superstar who thrives in a fast-paced environment
  • Ability to multi-task like a pro
  • Have strong written, verbal, and public speaking skills
  • Be a self-starter, outgoing, energetic, gregarious personality
What We Offer:
  • Competitive pay.  
  • Comprehensive benefits including medical, vision, dental, and access to a suite of wellness programs.   
  • A generous PTO policy including company holidays, flexible unlimited PTO days, and sick days.   
  • Opportunities to learn and grow while making an impact.   
  • A group of people who value each other as much as the work we create.  

We love our diverse workplace! Soho Experiential is an equal opportunity employer and does not discriminate based on race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.
Pay Range
$65,000.00   Annually to $75,000.00   Annually

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