Regional Activation Manager - National Accounts
- Job Title
- Regional Activation Manager - National Accounts
- Job ID
- 27739170
- Location
- New York, NY, 10013
- Other Location
- TX, FL, Chicago
- Description
-
In your capacity as Regional Activation Manager (RAM), you will serve as the primary liaison between Soho and our spirits client’s presence in On and Off National & Regional Accounts. You will have direct oversight and management of staffing agency partners to plan and execute sampling and experiential marketing programs on behalf of Campari’s National Accounts.
You will:- Recruit, train, manage and oversee third party agencies in to ensure best-in-class execution of sampling, local market and experiential events.
- Serve as the primary day-to-day contact for the client’s Field Marketing Manager (FMM) and National & Regional Sales Manager.
- Liaise with National & Regional Sales Manager for status of all programming and events in designated area.
- Complete ownership of National Account programs & activations, including pre-planning, call management, execution, and recapping.
- Intake, build budgets and manage/delegate programs for locally generated adhoc, brand, trade or special events alongside your respective FMM and National & Regional Sales Manager.
- Management of sampling allocations with local market agency support in conjunction with other RAMs to ensure flawless execution
- Manage, forecast and assist in POS sourcing, inventory management and warehousing needs by collaborating with the client’s national POS manager and working with third-party supplier(s) based on the local activation calendar and national sampling needs.
- In conjunction with FMM & National/Regional Sales Manager, manage National & Regional activation calendars with support & input from FMM/Sales.
- Assist with coordination of customer conference, trade shows and flagship programs.
- Travel to key activations and local agencies as required.
- Attend key activations in market for quality control.
What Cool Things You Bring to the Table:- High School Diploma or GED
- 5+ years combined relative industry experience – Field Marketing, Mass Sampling Program, and Experiential Marketing agency roles
- Experience managing multiple direct reports to service day-to-day business is required
- Experience managing 3rd party staffing agencies
- Prior spirits experience with a strong understanding of legal compliance is mandatory
- Self-starter, strategic thinker, and proactive problem solver
- Exceptional communication/organizational skills with a keen eye for detail
- Have strong written, verbal, and public speaking skills
- Strong budget and expense management skills
- Ability to travel up to 60% within your assigned territory
- Based near a major US city, ideally
What We Offer:- Competitive pay.
- Comprehensive benefits including medical, vision, dental, and access to a suite of wellness programs.
- A generous PTO policy including company holidays, vacation days, wellness days.
- Opportunities to learn and grow while making an impact.
- A group of people who value each other as much as the work we create.
We love our diverse workplace! Soho Experiential is an equal opportunity employer and does not discriminate based on race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.
- Pay Range
- $90,000.00 Annually to $100,000.00 Annually
