Market Manager, Florida (North)
- Job Title
- Market Manager, Florida (North)
- Job ID
- 27739900
- Location
- Tampa, FL, 33611
- Other Location
- Clearwater, St. Petersburg, Sarasota, Orlando, Ft. Meyers
- Description
-
The Market Manager is a full-time position and is pivotal in the meticulous management of all in-market events, where your primary goal is to guarantee their seamless execution while maintaining alignment with the broader brand strategy. This responsibility encompasses a diverse array of essential tasks aimed at ensuring excellent execution and amplifying the execution of each event, all while ensuring that they uphold the brand's consistency and integrity.
Key Responsibilities:- Coordinate the scheduling, staffing, and logistics of all in-market events.
- Serve as the primary point of contact to a team of Promotional Specialists, assisting with scheduling, reporting, and communication as needed.
- Perform quality control inspections to ensure that the execution meets the expectations of the client.
- Provide feedback to improve execution standards and results for On- and Off-Premise events.
- Handle logistics of all promotions within assigned geographic area of responsibility.
- Recruit prospective Promotional Specialists at all attended promotions.
- Ensure that Promotional Specialists have the necessary training and materials prior to promotions.
- Manage promotional material (POS) inventory and warehousing.
- As an extension of Campari’s local sales team, assist in the sell-in of samplings based on account lists provided.
- Assist in any brand, trade, special events or adhoc programs in market, such as:
- SGWS GSM/Brand kickoff events
- Daytona 500 Activations
- Flagship funded overflow activations
- Possible BA Market Visit / Activation opportunities
- Chain sampling opportunities
- Ensure all events and staff adhere to company, DISCUS and State mandated regulations including sampler licenses if needed.
- Management of post-event responsibilities (ensuring event recapping is done accurately and on time, verifying the invoicing procedure is followed, qualitative feedback Is collected and shared with client).
- Support the RAM, Campari Field Marketing Manager (FMM) and Territory FMM (TFMM) on sampling-related and adhoc assignments.
- Assist with the planning of Brand Ambassador visits (local scheduling/hosting, as needed).
- Must have access to a network of talented staff.
- Manage event staff pool to ensure the sampler base continually supports the needs of an ever-changing business.
- Foster execution of flawless events (includes, but is not limited to, on-site sampling, engaging consumers, delivering key brand communications, distributing POS, facilitating data capture)
- Schedule and confirm event activations with account management prior to execution.
- Liaise with local client sales teams, distributor partners and retail partners on a daily/weekly basis.
- Collaborate with third-party agencies, when necessary.
- Maintain a positive and proactive relationship with the local sales teams as well as account management and staff.
- Maintain account and distributor partner contact lists. Build trade/bartender relationships through account visits.
- Manage event budgets.
- Coordinate payment of all bar tabs or per event supplies directly with account partners or staff.
- Manage payroll process of all staff.
- Submit and review receipts in a timely manner to ensure they are compliant.
- Maintain and update scheduling of events in the Event Management System.
- Review and approve event recaps within 48 hours of event to ensure data integrity.
- Identify and report on key performance indicators.
- Report event and overall program feedback to RAM.
- Work with Promotional Specialist to attain high-quality event photos that capture the brand experience.
- High School Diploma or GED
- 2+ years prior experience in event management
- Experience in recruiting and staffing for events, preferably with existing relationships with potential staff
- Access to event staff personnel
- Strong budget management skills
- Strong communication and on-site problem-solving skills
- Ability to prioritize and juggle many tasks
- Excellent presentation and organizational skills
- Effective training experience is preferred
- Knowledge of wine and spirits industry is mandatory
- Trade contacts are a plus
- Experience with inventory management
- Self-starter with an entrepreneurial spirit and strong leadership skills
- Proficient in Microsoft Excel, Word, PowerPoint, Outlook
- Reliable transportation a must
- Comfortable lifting/transporting event kits/boxes
- Tampa area resident preferred, but will have full North Florida coverage
- Ability to travel (in-state) up to 70% of time
- Competitive pay.
- Comprehensive benefits including medical, vision, dental, and access to a suite of wellness programs.
- A generous PTO policy including company holidays, vacation days, wellness days.
- Opportunities to learn and grow while making an impact.
- A group of people who value each other as much as the work we create.
- Pay Range
- $65,000.00 Annually to $75,000.00 Annually
