Performance Tracking & Analytics 

• Track the progress and status of goals across all units within the marketing department and alert teams when any goals are in jeopardy so optimization measures can be implemented. 

• Manage and control the marketing department’s reporting, including ongoing Media and Analytics reporting. 

• Interpret and present results and learnings from website analytics performance and work with agency partners to define actionable optimization items. 

• Stay up to date on current and emerging Data & Analytics trends, best practices, and technologies. 

• Seek ways to improve Data & Analytics processes and deliverables on a continual basis. 

• Evaluate emerging technologies and provide recommendations for adoption where appropriate. 

• Ensure data accuracy and consistency across all reporting sources through routine audits and validation processes. 

Digital Targeting, Tagging & Audience Strategy 

• Orchestrate campaign tagging and media targeting across all digital campaigns and programs within the Marketing Calendar. 

• Provide continual strategies and solutions for audience segmentation. 

• Work with multiple agency partners and client stakeholders to assist in execution and analytics reporting. 

• Maintain and evolve tagging standards to ensure proper tracking across all digital properties. 

• Support the development of audience‑based testing frameworks to improve segmentation effectiveness. 

Project & Cross Functional Management 

• Manage several projects simultaneously and collaborate across departments to launch and maintain Data & Analytics KPIs for marketing campaigns and programs. 

• Organize materials for meetings with top management and prepare and distribute minutes and reports. 

• Support the planning and development of department decks for allhands meetings. 

• Oversee SEO strategies to improve website page ranking for organic search and generate more traffic. 

• Partner with content and web teams to ensure SEO best practices are embedded into site updates and content development. 

• Monitor competitive SEO landscape and identify opportunities to improve organic visibility. 

• Track and report on SEO KPIs, including keyword rankings, organic traffic, and site health metrics. 

Budget & Financial Management 

• Assist with the department’s budget, including PO development, estimates management, ongoing expense tracking, budget versus actual updates, and reconciliation with multiple agency partners. 

• Partner with finance to support monthly forecasting and budget reconciliation. 

• Ensure timely processing of invoices and financial documentation in collaboration with agency partners. 

• Extremely skilled with numbers. 

• Strong verbal, written, and listening communication skills. 

• Exceptional project and budget management skills. 

• Works well in a fastpaced environment. 

• Extremely organized and detailoriented. 

• Resourceful, quick learner with a strong thirst for knowledge. 

• Manages multiple projects and timelines with urgency and followthrough. 

• Adaptable to changing priorities and conditions. 

• Ongoing learner with insatiable curiosity and interest in selfimprovement. 

• Advanced understanding of analytics platforms associated with business models. 

• Indepth understanding of web and online communication strategies and the latest technologies. 

• Completes training requirements as assigned.  

• Ability to take on ad-hoc projects as assigned.  

• Willingness to work additional hours as business demands may require. 

• Must be able to travel up to 10%. 

• Bilingual preferred but not required. 

• Bachelor’s degree required. 

• At least 3 years of experience in Data/Analytics. 

• Minimum 1 year of Digital Marketing experience required. 

• Experience with analytics tools such as Google Analytics, Google Data Studio, Adobe Analytics, and PowerBI. 

• Experience working with tag management systems (e.g., Google Tag Manager). 

• Familiarity with CRM, CDP, or audience management platforms is a plus.