Public Affairs Communication Specialist
- Job Title
- Public Affairs Communication Specialist
- Job ID
- Washington, DC 20001
- Other Location
Public Affairs Communications Specialist – Remote to east coast residents
What you’ll do:
The Organic Trade Association (OTA) is seeking a Public Affairs Communication Specialist to work closely across our Communications, Regulatory and Government Affairs teams. You will be responsible for developing and managing various communications, media, and public affairs activities that effectively inform and engage our key stakeholders. You must be a strong writer and researcher with knowledge of organic food, agriculture, and climate change policy preferred.
Your day-to-day responsibilities:
- Guide the Public Affairs’ response to daily events on issues related to the organic trade and our policy advocacy strategy.
- Prepare and edit high-quality communications materials such as news releases, media pitches, talking points, presentations, letters, case studies, fact sheets, Q&As, etc. for various stakeholder audiences
- Work closely with our Regulatory and Government Affairs teams to develop outreach and messaging strategies and tactics for legislative, regulatory and advocacy initiatives - including traditional communications, message development, web presence, advocacy and social media, to educate, motivate, and influence target audiences.
- Lead an earned media strategy targeting D.C. [and national] agriculture/trade/policy media to support the trade association’s strategic business priorities and measurably enhance the company's reputation.
- Conduct media monitoring and analysis of key issues and organic-specific food, agriculture, and climate policy coverage impacting our key markets and stakeholders.
- Create and maintain established media relationships and lists, track media coverage and compile media summaries.
- Field, respond, and track incoming media inquiries and opportunities.
- Assist leadership in determining the most effective public affairs spokespeople and prepare them for events, roundtables, media, etc. Organize media briefings as needed.
- Lead public affairs internal communications, Board reporting, quarterly updates, talking points for staff, Board, and membership to ensure awareness and visibility of important activity.
- Support the messaging and operations of the Organic PAC.
What you should have:
- Bachelor's degree in communications, marketing, public relations, journalism, political science, public policy, or another relevant field.
- 5+ years (or equivalent experience) of working with or for a political or government press office, media, public affairs, or corporate communications team.
- Experience and familiarity working with national journalists in print, radio, broadcast, and online, including D.C. media outlets and journalists.
- Excellent research, writing and editing skills; ability to produce clear, concise materials on tight deadlines.
- The ability to communicate persuasively and professionally, in writing and verbally to a wide variety of stakeholders including media, policymakers, trade, and coalition partners.
- Experience working on integrated advocacy campaigns and political campaigns, using traditional communications and social media.
- Ability to bring new ideas to our national political strategy for organic food and agriculture, and engage in traditional and social media messaging.
- Strong organizational skills, attention to detail, and ability to follow projects through to completion.
- Highly developed interpersonal skills and an ability to work creatively and effectively with others in a team environment.
- Comfortable with new technologies, software platforms and CRM databases (ex Meltwater, Salesforce)
- Organic food and agriculture, and climate change policy experience and knowledge are highly desirable.
What we offer you:
We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive compensation and an extensive benefits package including paid time off, medical, dental and vision benefits and future growth opportunities within the company. Plus, we work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture.
About the Organic Trade Association:
The Organic Trade Association (OTA) is the membership-based business association for organic agriculture and products in North America. OTA is the leading voice for the organic trade in the United States, representing over 9,500 organic businesses across 50 states. Its members include growers, shippers, processors, certifiers, farmers' associations, distributors, importers, exporters, consultants, retailers, and others. Our member businesses work together through networking, advocacy, and other initiatives to encourage and protect organic farming practices and to share messages about the positive environmental and nutritional attributes of organic products with consumers, the media, and policymakers.
We are a connected community of innovators and pioneers working to shape the future for organic food and farming. Together, with our members, we are focused on solutions.
The Organic Trade Association does not discriminate on the basis of race, color, national origin, sex, religion, age, disability, political beliefs, sexual orientation or marital/family status. Persons with disabilities, who require alternative means for communication of program information, should contact us.